ADV 3710    Basic Public Relations    3 s.h.

Study of the management function which investigates and evaluates public attitudes, policies, means, and techniques used in the field to earn public understanding and acceptance.
Prereq.: ENGL 1551 and GPA of 2.5.

ADV 3711    Marketing Communications    3 s.h.

Examines the integration of promotional activities within a marketing context. Presents the marketing communication role of the four elements in the promotional mix then takes a holistic perspective that focuses on the interrelationships among advertising, public relations, sales promotion, and personal selling.
Prereq.: BUS 1500 and sophomore standing.

ADV 3711H    Honors Marketing Communications    3 s.h.

Examines the integration of promotional activities within a marketing context. Presents the marketing communication role of the four elements in the promotional mix then takes a holistic perspective that focuses on the interrelationships among advertising, public relations, sales promotion, and personal selling.
Prereq.: BUS 1500 and sophomore standing.

ADV 3712    Creative Strategies in IMC    3 s.h.

The creative process is related to the different message and graphic needs required in advertising, public relations, and sales promotion. Examines the synergistic possibilities of the separate efforts focused on the same creative strategy within an integrated marketing communications (IMC) campaign.
Prereq.: ADV 3711 and GPA of 2.5.

ADV 3717    Media Planning and Buying    3 s.h.

Planning, executing, and controlling of media buys. Techniques of allocation of budget among print and electronic media explored on national, regional, and local levels familiarizing the student with syndicated media resources.
Prereq.: ADV 3711 and GPA of 2.5.

ADV 4850    Advertising Internship    3 s.h.

Through employment with participating business organizations the student will receive professional advertising experience. Students work at a business organization under the direct guidance of a faculty advisor. Required paper on the relationship between advertising theory and practice.
Prereq.: ADV 3711, 2.5 GPA.

ADV 4855    IMC Campaigns    3 s.h.

Capstone course in the integrated marketing communications curriculum. By employing the fundamental theories and practices garnered from previous integrated marketing communications courses for a specific IMC problem, the focus is the development of an integrated marketing communications campaign.
Prereq.: ADV 3711, ADV 3712, ADV 3717 and GPA of 2.5.

ADV 4899    Independent Study    3 s.h.

This course will allow students to develop a special topic of interest under the direct supervision of a marketing faculty member. The objective of this course is to provide the student with a strong understanding of a specific area of advertising.
Prereq.: ADV 3711; 2.5 GPA.