The Marketing Management track of the Marketing major focuses on the strategic planning and assessment of marketing as well as management of marketing, sales, advertising, and public relations personnel in a business or other organization.

Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.

career opportunities

Marketing can be defined as being the intermediary function between product development and sales. There are many avenues in the field of marketing including advertising, public relations, media planning, sales strategy and more. Marketing professionals create, manage and enhance good, services and brands. The Marketing Management major at YSU prepares students for leadership positions in the field.

All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.   

student experiences

Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.

COURSETITLES.H.
GENERAL EDUCATION COURSES
ENGL 1550Writing 13
ENGL 1551Writing 23
PHIL 2628Business Ethics3
CMST 1545Communication Foundations3
GE: Arts and Humanities3
GE: Natural Science One science course must include a lab7
GE: Social and Personal Awareness6
BUSINESS TOOL COURSES
Business Tool courses MUST be completed with a grade of a "C" or higher and CANNOT be taken Credit/No Credit.
BUS 1500Exploring Business3
MATH 1552Applied Mathematics for Management4
ECON 2610Principles 1: Microeconomics3
ECON 2630Principles 2: Macroeconomics3
MGT 2604Legal Environment of Business 13
ACCT 2602Financial Accounting3
ACCT 2603
2603L
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
4
ENGL 3742Business Writing3
ECON 3790Statistics for Business and Economics5
BUSINESS CORE COURSES
To enroll in upper level business courses students must have successfuly completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool course AND have a minimum 2.5 overall GPA.
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3715Principles of International Business3
FIN 3720Business Finance3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MGT 4850Strategic Management and Leadership3
MARKETING MAJOR REQUIREMENTS
MKTG 3720Industrial Marketing fall only3
MKTG 3726Consumer Behavior3
MKTG 3750Product and Brand Management spring term only3
MKTG 4815Marketing Research and Analytics3
MKTG 4825Marketing Management3
MARKETING UPPER LEVEL COURSES6
Select 6 SH of upper level MKTG or ADV courses
BUSINESS UPPER LEVEL COURSES12
Select 12 SH of upper level business courses (ADV, ACCT, ADV, BUS, ENT, MGT, MKTG)
NON-BUSINESS ELECTIVES6
Total Semester Hours120

120 Hours for Degree

Plan of Study Grid
Year 1
FallS.H.
ENGL 1550 Writing 1 3
BUS 1500 Exploring Business 3
MATH 1552 Applied Mathematics for Management 4
ECON 2610 Principles 1: Microeconomics 3
CMST 1545 Communication Foundations 3
 Semester Hours16
Spring
ENGL 1551 Writing 2 3
ECON 2630 Principles 2: Macroeconomics 3
MGT 2604 Legal Environment of Business 1 3
GE: Natural Science 3
GE: Arts & Humanities 3
 Semester Hours15
Year 2
Fall
ACCT 2602 Financial Accounting 3
PHIL 2628 Business Ethics 3
ENGL 3742 Business Writing 3
GE: Social & Personal Awareness 3
GE: Lab Science 4
 Semester Hours16
Spring
ACCT 2603
2603L
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
4
ECON 3790 Statistics for Business and Economics 5
MKTG 3702 Business Professionalism 1
GE: Social & Personal Awareness 3
 Semester Hours13
Year 3
Fall
BUS 3715 Principles of International Business 3
FIN 3720 Business Finance 3
MKTG 3703 Marketing Concepts and Practice 3
MGT 3725 Fundamentals of Management 3
Upper Level Business Course 3
 Semester Hours15
Spring
MKTG 3726 Consumer Behavior 3
MKTG 4815 Marketing Research and Analytics 3
MGT 3761 Management Information Systems 3
Upper Level Marketing Course 3
Upper Level Business Course 3
 Semester Hours15
Year 4
Fall
MGT 3789 Operations Management 3
MKTG 4825 Marketing Management 3
MKTG 3720 Industrial Marketing 3
Upper Level Business Course 3
Non-Business Elective 3
 Semester Hours15
Spring
MGT 4850 Strategic Management and Leadership 3
MKTG 3750 Product and Brand Management 3
Upper Level Business Course 3
Upper Level Marketing/Advertising Course (internship recommended) 3
Non-Business Elective 3
 Semester Hours15
 Total Semester Hours120

ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.

To enroll in upper level business courses students must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.

Learning Outcomes

  1. Students will demonstrate knowledge and understanding of the marketing mix.
  2. Students will demonstrate effective business communication skills.
  3. Students will be able to recognize, analyze, and solve marketing problems.