Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.

The sales track in Marketing prepares students for a career in professional, business-to-business selling. Careers in sales are some of the highest paid and most rewarding for new business graduates.

career opportunities

Marketing Sales managers direct an organizations' sales of goods, products, and/or services. Sales jobs can be found in virtually every industry including wholesale and retail trade, manufacturing, and services industries. Employment of Sales Managers is expected to grow significantly within the next 10 years as new organizations develop and existing organizations expand.

student experiences

Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.

COURSETITLES.H.
GENERAL EDUCATION
ENGL 1550Writing 13
ENGL 1551Writing 23
PHIL 2628Business Ethics3
CMST 1545Communication Foundations3
PSYC 1560General Psychology3
GE: Arts & Humanities3
GE: Natural Sciences One science course must include a lab7
GE: Social & Personal Awareness6
BUSINESS TOOL COURSES
Business Tool courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 1500Exploring Business3
MATH 1552Applied Mathematics for Management4
ECON 2610Principles 1: Microeconomics3
ECON 2630Principles 2: Macroeconomics3
MGT 2604Legal Environment of Business 13
ACCT 2602Financial Accounting3
ACCT 2603
2603L
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
4
ECON 3790Statistics for Business and Economics5
BUSINESS CORE COURSES
Student must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, PSYC 1560, Business Tool courses and have a minimum 2.5 cumulative GPA to enroll in upper level business courses.
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3715Principles of International Business3
FIN 3720Business Finance3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MGT 4850Strategic Management and Leadership3
MARKETING SALES MAJOR COURSES
MKTG 3726Consumer Behavior3
MKTG 3740Professional Selling3
MKTG 3742Organizational Purchasing3
MKTG 3745Sales and Account Management3
MKTG 3747Negotiations Concepts and Strategies3
MKTG 4815Marketing Research and Analytics3
MKTG 4825Marketing Management3
BUSINESS UPPER LEVEL COURSES12
Select 12 SH of upper level business courses (ACCT, ADV, BUS, ENT, FIN, MKTG, MGT). Students should consider at least one internship.
NON-BUSINESS COURSES6
Total Semester Hours120
Plan of Study Grid
Year 1
FallS.H.
ENGL 1550 Writing 1 3
BUS 1500 Exploring Business 3
MATH 1552 Applied Mathematics for Management 4
ECON 2610 Principles 1: Microeconomics 3
CMST 1545 Communication Foundations 3
 Semester Hours16
Spring
ENGL 1551 Writing 2 3
ECON 2630 Principles 2: Macroeconomics 3
MGT 2604 Legal Environment of Business 1 3
GE: Natural Science 3
GE: Arts & Humanities 3
 Semester Hours15
Year 2
Fall
ACCT 2602 Financial Accounting 3
PHIL 2628 Business Ethics 3
PSYC 1560 General Psychology 3
GE: Social & Personal Awareness 3
GE: Lab Science 4
 Semester Hours16
Spring
ACCT 2603
2603L
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
4
ECON 3790 Statistics for Business and Economics 5
MKTG 3702 Business Professionalism 1
GE: Social & Personal Awareness 3
 Semester Hours13
Year 3
Fall
BUS 3715 Principles of International Business 3
FIN 3720 Business Finance 3
MKTG 3703 Marketing Concepts and Practice 3
MGT 3725 Fundamentals of Management 3
MKTG 3740 Professional Selling 3
 Semester Hours15
Spring
MKTG 3726 Consumer Behavior 3
MKTG 4815 Marketing Research and Analytics 3
MGT 3761 Management Information Systems 3
Business Upper Level Course 3
Business Upper Level Course 3
 Semester Hours15
Year 4
Fall
MGT 3789 Operations Management 3
MKTG 4825 Marketing Management 3
MKTG 3745 Sales and Account Management 3
MKTG 3742 Organizational Purchasing 3
Business Upper Level Course 3
 Semester Hours15
Spring
MGT 4850 Strategic Management and Leadership 3
MKTG 3747 Negotiations Concepts and Strategies 3
Business Upper Level Course (internship recommended) 3
Non-Business Course 3
Non-Business Course 3
 Semester Hours15
 Total Semester Hours120

ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.

To enroll in upper level business courses students must have successfully complete ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, PSYC 1560, all Business Tool courses AND have a minimum 2.5 overall GPA.