Overview

Social media management requires a unique set of skills that take students far beyond traditional communication and media production proficiency. However, our social media track does more than just prepare graduates to competently use leading social media platforms like Facebook, Twitter, and Instagram. Beyond learning the general functionality of social media, students learn to employ ethical standards for communicating with social media while applying their own moral standards. Students on this track explore the dangers of social media, and the importance of setting social media policies for the workplace.

With the appropriate support courses and possible minor options, the social media track prepares students for communicating and marketing with social media, including effective use of interactive designs. Students can learn to examine the social press and how to share client and personal expertise and experiences with the online world, how to use social tools for collaborative work, and how to distinguish the characteristics and methods, advantages and pitfalls, of virtual communities, social photos and videos, collective intelligence, crowd-sourcing, social production, and wiki collaboration.

Possible Careers

  • Communications Director
  • Consumer Media Experience
  • Content Marketing Manager
  • Digital and Social Media Strategist
  • Digital and Social Analytics
  • Internet Marketing Director
  • Multimedia and Content Producer
  • Online Community Manager
  • Public Relations Manager
  • Social Influencer Manager
  • Social Media Manager, Producer
  • Social Media Sales

Complementary Minors

  • Advertising and Public Relations
  • Business
  • Computer Databases
  • Computer Networking
  • Computer Science
  • Creative Writing
  • Digital Media
  • Electronic Commerce Tech
  • Entrepreneurship
  • Graphic Design
  • Interactive Design
  • Journalism
  • Management
  • Marketing
  • Multimedia and Web Design
  • Multimedia and Specialty Reporting
  • Nonprofit Leadership
  • Photography
  • Professional Writing and Editing
  • Telecommunication Studies
  • Web Communications

Students majoring in communication studies must successfully complete all core courses and one of the specified tracks for a total of 39 semester hours in CMST. Students must complete 18 credits of 3000- and 4000-level courses in the CMST major. Students must also complete all requirements for a Bachelor of Arts degree, including the completion of an approved academic minor.

COURSETITLES.H.
General Education Requirements
Core Competencies12
Writing 1
Writing 2
Communication Foundations
Mathematics Requirement (e.g., MATH 2623, STAT 2625)
Arts and Humanities6
Natural Science7
Social Science6
Social and Personal Awareness6
General Education Elective or First Year Experience Course (e.g., CCAC 1500)3
Foreign Language 15504
Foreign Language 26004
Major Requirements
CMST 2600Communication Theory3
CMST 2630Social Media Literacy3
CMST 2655Communication in Groups and Organizations3
CMST 2656Interpersonal Communication3
CMST 3700Designing Communication Research3
CMST 4899Senior Project3
Social Media Track
JOUR 2624Imaging and Design of Media3
CMST 3717Intro to Media Relations Campaigns3
CMST 3740Social Media Communication3
CMST 3757Media Relations Writing3
CMST 4850Social Media Campaigns3
CMST 4851New Communication Media3
CMST 5860Persuasion and New Media3
Minor Requirements (note that some minors require more than 18 credits)18
Electives (note that students must complete 48 hours of upper division courses; 37xx and above)15
Total Semester Hours120
Plan of Study Grid
Year 1
FallS.H.
CMST 1545 Communication Foundations 3
ENGL 1550 Writing 1 3
MATH XXXX Approved General Education 3
AH XXXX Arts & Humanities 3
NS XXXX Natural Science GER + lab 4
 Semester Hours16
Spring
CMST 2600 Communication Theory 3
CMST 2630 Social Media Literacy 3
CMST 2656 Interpersonal Communication 3
ENGL 1551 Writing 2 3
SPA XXXX GER Social & Personal Awareness 3
 Semester Hours15
Year 2
Fall
CMST 2655 Communication in Groups and Organizations 3
Minor Course 3
SPA XXXX GER Social & Personal Awareness 3
NS XXXX GER Natural Science 3
FNLG 1550 Elementary Foreign Language 4
 Semester Hours16
Spring
JOUR 2624 Imaging and Design of Media 3
Minor Course 3
AH XXXX GER Arts & Humanities 3
SS XXXX GER Social Sciences 3
FNLG 2600 Intermediate Foreign Language 4
 Semester Hours16
Year 3
Fall
CMST 3700 Designing Communication Research 3
CMST 3717 Intro to Media Relations Campaigns 3
CMST 3740 Social Media Communication 3
SS XXXX GER Social Sciences 3
Upper-division General Elective 3
 Semester Hours15
Spring
CMST 3757 Media Relations Writing 3
CMST 4850 Social Media Campaigns 3
Minor Course 3
Upper-division Minor Course 3
GER XXXX General Education Elective 3
 Semester Hours15
Year 4
Fall
CMST 4851 New Communication Media 3
Upper-division Minor course 3
Upper-division General Elective 3
Upper-division General Elective 3
 Semester Hours12
Spring
CMST 4899 Senior Project 3
CMST 5860 Persuasion and New Media 3
CMST XXXX Upper-division Elective 3
Upper-division Minor course 3
Upper-division General Elective 3
 Semester Hours15
 Total Semester Hours120

LEARNING OUTCOMES

Regardless of track, students graduating with a B.A. degree in communication studies will:

  • differentiate between key theories and concepts in communication
  • find, interpret, evaluate, and synthesize academic research in communication studies
  • demonstrate verbal and nonverbal competence

Students completing their degree in communication studies are uniquely qualified to enter the job market and compete effectively throughout their careers for advancement and promotion.

Through course offerings and applied learning experiences, the communication studies program combines a rich liberal arts emphasis with a much needed specialized professional and career focus for undergraduate students.