Advertising is the practice of producing information to promote the sale of products or services. Public Relations is the practice of creating and maintaining goodwill of an organization’s public, such as customers, employees, investors, suppliers, and others. Professionals in advertising create and communicate advertising strategies, develop advertising campaigns, and promote and sell products, services and brands. Professionals in public relations work with organizations to maintain the public image of the organization through various forms of communications.
Advertising & Public Relations majors at Youngstown State University take courses in marketing communication, integrated marketing campaigns, media planning and buying, consumer behavior, and marketing research.
career opportunities
Advertising and Public Relations professionals are involved in creating campaigns to convince consumers to purchase or use certain products. Campaigns are launched through a variety of menus including television, billboards, and social media. The advertisements are created to enhance the public’s perception and to get people excited about a product. Working in public relations generally entails the management of product perception, appearance of brochures, speeches, and crises for companies, non-profit organizations, and governments. Often advertising and public relations job responsibilities overlap thus the purpose of the Advertising/Public Relations major.
All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.
student experiences
Advertising & Public Relations majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations .
| COURSE | TITLE | S.H. |
|---|---|---|
| GENERAL EDUCATION | ||
| ENGL 1550 | Writing 1 | 3 |
| ENGL 1551 | Writing 2 | 3 |
| CMST 1545 | Communication Foundations | 3 |
| PHIL 2628 | Business Ethics | 3 |
| GE: Arts & Humanities | 3 | |
| GE: Natural Sciences One science course must include a lab | 7 | |
| GE: Social & Personal Awareness | 6 | |
| BUSINESS TOOL COURSES | ||
| Business tool courses must be completed with the grade of a "C" or higher and CANNOT be taken credit/no-credit. | ||
| BUS 1500 | Exploring Business | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ACCT 2602 | Financial Accounting | 3 |
| ACCT 2603 & 2603L | Managerial Accounting and Managerial Accounting Spreadsheet Lab | 4 |
| ENGL 3742 | Business Writing | 3 |
| ECON 3790 | Statistics for Business and Economics | 5 |
| BUSINESS CORE REQIURED COURSES | ||
| To enroll in upper level business courses student must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all business tool courses and have a minimum 2.5 overall GPA. | ||
| Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit. | ||
| BUS 3715 | Principles of International Business | 3 |
| FIN 3720 | Business Finance | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MGT 3789 | Operations Management | 3 |
| MGT 4850 | Strategic Management and Leadership | 3 |
| ADVERTISING/PUBLIC RELATIONS REQUIRED COURSES | ||
| ADV 3710 | Basic Public Relations | 3 |
| ADV 3711 | Marketing Communications | 3 |
| ADV 3712 | Creative Strategies in IMC | 3 |
| ADV 3717 | Media Planning and Buying | 3 |
| ADV 4855 | IMC Campaigns | 3 |
| MKTG 3726 | Consumer Behavior | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| ADVERTISING/PUBLIC RELATIONS COURSES | 6 | |
| Select 6 SH of upper level MKTG or ADV courses. | ||
| UPPER LEVEL BUSINESS COURSES | 6 | |
| Select 6 SH of upper level busienss courses (ACCT, ADV, BUS, ENT, FIN, MKTG, MGT) | ||
| NON-BUSINESS ELECTIVE | 6 | |
| Total Semester Hours | 120 | |
| Year 1 | ||
|---|---|---|
| Fall | S.H. | |
| ENGL 1550 | Writing 1 | 3 |
| BUS 1500 | Exploring Business | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| GE:Social and Personal Awareness | 3 | |
| Semester Hours | 16 | |
| Spring | ||
| ENGL 1551 | Writing 2 | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| GE: Natural Science | 3 | |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 15 | |
| Year 2 | ||
| Fall | ||
| ACCT 2602 | Financial Accounting | 3 |
| CMST 1545 | Communication Foundations | 3 |
| ENGL 3742 | Business Writing | 3 |
| GE: Social & Personal Awareness | 3 | |
| GE: Lab Science | 4 | |
| Semester Hours | 16 | |
| Spring | ||
| ACCT 2603 & 2603L |
Managerial Accounting and Managerial Accounting Spreadsheet Lab |
4 |
| ECON 3790 | Statistics for Business and Economics | 5 |
| PHIL 2628 | Business Ethics | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| Semester Hours | 13 | |
| Year 3 | ||
| Fall | ||
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| FIN 3720 | Business Finance | 3 |
| ADV 3711 | Marketing Communications | 3 |
| ADV 3710 | Basic Public Relations (formerly PREL 3710) | 3 |
| Semester Hours | 15 | |
| Spring | ||
| MKTG 3726 | Consumer Behavior | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| MGT 3761 | Management Information Systems | 3 |
| BUS 3715 | Principles of International Business | 3 |
| Upper Level Business Course | 3 | |
| Semester Hours | 15 | |
| Year 4 | ||
| Fall | ||
| ADV 3712 | Creative Strategies in IMC (fall term only) | 3 |
| ADV 3717 | Media Planning and Buying (fall term only) | 3 |
| MGT 3789 | Operations Management | 3 |
| Upper Level Business Course | 3 | |
| Upper Level Advertising Course | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| ADV 4855 | IMC Campaigns (spring term only) | 3 |
| MGT 4850 | Strategic Management and Leadership | 3 |
| Upper Level Advertising Course (internship recommended) | 3 | |
| Non-Business Courses | 6 | |
| Semester Hours | 15 | |
| Total Semester Hours | 120 | |
ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
To enroll in upper level Business courses students must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.
Learning Outcomes
- Students will demonstrate knowledge and understanding of marketing communication theories and concepts.
- Students will demonstrate effective marketing communication skills.
- Students will develop skills to recognize, analyze and solve marketing communication/PR problems through critical thinking.
- Students will be able to apply learned knowledge and skills to develop a comprehensive integrated marketing communication campaign.