This is an archived copy of the 2019-2020 catalog. To access the most recent version of the catalog, please visit http://catalog.ysu.edu.

Advertising is the practice of producing information to promote the sale of products or services. Public Relations is the practice of creating and maintaining goodwill of an organization’s public, such as customers, employees, investors, suppliers, and others. Professionals in advertising create and communicate advertising strategies, develop advertising campaigns, and promote and sell products, services and brands. Professionals in public relations work with organizations to maintain the public image of the organization through various forms of communications.

Advertising & Public Relations majors at Youngstown State University take courses in marketing communication, integrated marketing campaigns, media planning and buying, consumer behavior, and marketing research. 

career opportunities

Advertising and Public Relations professionals are involved in creating campaigns to convince consumers to purchase or use certain products. Campaigns are launched through a variety of menus including television, billboards, and social media. The advertisements are created to enhance the public’s perception and to get people excited about a product. Working in public relations generally entails the management of product perception, appearance of brochures, speeches, and crises for companies, non-profit organizations, and governments. Often advertising and public relations job responsibilities overlap thus the purpose of the Advertising/Public Relations major. 

All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.   

student experiences

Advertising & Public Relations majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.

COURSE TITLE S.H.
GENERAL EDUCATION
Core Competencies
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
CMST 1545Communication Foundations3
Mathematics requirement
Requirment met with MATH 1552 (required Business Tool Course)
Knowledge Domains
Arts and Humanities (6 s.h.)
PHIL 2628Business Ethics (required for major)3
Arts and Humanities elective3
Natural Sciences (2 courses, 1 with lab) (7 s.h.)7
Social Science (6 s.h.)
Requirement met with ECON 2610 and ECON 2630 (required Business Tool Courses)
Social and Personal Awareness (6 s.h.)6
First Year Experience
Requirement met with BUS 1500 (required Business Tool Course)
BUSINESS TOOL COURSES
Business tool courses must be completed with the grade of a "C" or higher and CANNOT be taken credit/no-credit.
BUS 1500Exploring Business3
MATH 1552Applied Mathematics for Management4
ECON 2610Principles 1: Microeconomics3
ECON 2630Principles 2: Macroeconomics3
MGT 2604Legal Environment of Business 13
ACCT 2602Financial Accounting3
ACCT 2603
2603L
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
4
ENGL 3742Business Writing3
ECON 3790Statistics for Business and Economics5
BUSINESS CORE REQIURED COURSES
To enroll in upper level business courses student must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all business tool courses and have a minimum 2.5 overall GPA.
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3715Principles of International Business3
FIN 3720Business Finance3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MGT 4850Strategic Management and Leadership3
ADVERTISING/PUBLIC RELATIONS REQUIRED COURSES
ADV 3710Basic Public Relations3
ADV 3711Marketing Communications3
ADV 3712Creative Strategies in IMC3
ADV 3717Media Planning and Buying3
ADV 4855IMC Campaigns3
MKTG 3726Consumer Behavior3
MKTG 4815Marketing Research and Analytics3
ADVERTISING/PUBLIC RELATIONS COURSES6
Select 6 SH of upper level MKTG or ADV courses.
UPPER LEVEL BUSINESS COURSES6
Select 6 SH of upper level busienss courses (ACCT, ADV, BUS, ENT, FIN, MKTG, MGT)
NON-BUSINESS ELECTIVE6
Total Semester Hours120-121
Plan of Study Grid
Year 1
FallS.H.
ENGL 1550
Writing 1
or Writing 1 with Support
3-4
BUS 1500 Exploring Business 3
MATH 1552 Applied Mathematics for Management 4
CMST 1545 Communication Foundations 3
GE:Social and Personal Awareness 3
 Semester Hours16-17
Spring
ENGL 1551 Writing 2 3
MGT 2604 Legal Environment of Business 1 3
ECON 2610 Principles 1: Microeconomics 3
GE: Natural Science 3
GE: Arts & Humanities 3
 Semester Hours15
Year 2
Fall
ACCT 2602 Financial Accounting 3
ECON 2630 Principles 2: Macroeconomics 3
ENGL 3742 Business Writing 3
PHIL 2628 Business Ethics 3
GE: Lab Science 4
 Semester Hours16
Spring
ACCT 2603
2603L
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
4
ECON 3790 Statistics for Business and Economics 5
MKTG 3702 Business Professionalism 1
ADV 3710 Basic Public Relations 3
 Semester Hours13
Year 3
Fall
MKTG 3703 Marketing Concepts and Practice 3
MGT 3725 Fundamentals of Management 3
FIN 3720 Business Finance 3
ADV 3711 Marketing Communications 3
GE: Social and Personal Awareness 3
 Semester Hours15
Spring
MKTG 3726 Consumer Behavior 3
MKTG 4815 Marketing Research and Analytics 3
MGT 3761 Management Information Systems 3
BUS 3715 Principles of International Business 3
Upper Level Business Course Internship Recommended 3
 Semester Hours15
Year 4
Fall
ADV 3712 Creative Strategies in IMC (fall term only) 3
ADV 3717 Media Planning and Buying (fall term only) 3
MGT 3789 Operations Management 3
Upper Level Advertising/Marketing Course 3
Non Business Elective 3
 Semester Hours15
Spring
ADV 4855 IMC Campaigns (spring term only) 3
MGT 4850 Strategic Management and Leadership 3
Upper Level AdvertisingMarketing Course 3
Upper Level Business Course 3
Non-Business Courses 3
 Semester Hours15
 Total Semester Hours120-121

ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.

To enroll in upper level Business courses students must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.

Learning Outcomes

  • Students will demonstrate knowledge and understanding of marketing communication theories and concepts.
  • Students will demonstrate effective marketing communication skills.
  • Students will develop skills to recognize, analyze and solve marketing communication/PR problems through critical thinking.
  • Students will be able to apply learned knowledge and skills to develop a comprehensive integrated marketing communication campaign.