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Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.

The sales track in Marketing prepares students for a career in professional, business-to-business selling. Careers in sales are some of the highest paid and most rewarding for new business graduates.

career opportunities

Marketing Sales managers direct an organizations' sales of goods, products, and/or services. Sales jobs can be found in virtually every industry including wholesale and retail trade, manufacturing, and services industries. Employment of Sales Managers is expected to grow significantly within the next 10 years as new organizations develop and existing organizations expand.

All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.   

student experiences

Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.

Core Competencies
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
CMST 1545Communication Foundations3
Mathematics requirement
Requirement met with MATH 1552 (required Business Tool Course)
Knowledge Domains
Arts and Humanities (6 s.h.)
PHIL 2628Business Ethics (required for major)3
Arts and Humanities elective3
Natural Sciences (2 courses, 1 with lab) (6-7 s.h.)7
Social Science (6 s.h.)
Requirement met with ECON 2610 and ECON 2630 (required Business Tool Courses)
Social and Personal Awareness (6 s.h.)6
First Year Experience
Requirement met with BUS 1500 (required Business Tool Course)
Business Tool courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 1500Exploring Business3
MATH 1552Applied Mathematics for Management4
ECON 2610Principles 1: Microeconomics3
ECON 2630Principles 2: Macroeconomics3
MGT 2604Legal Environment of Business 13
ACCT 2602Financial Accounting3
ACCT 2603
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
ENGL 3742Business Writing3
ECON 3790Statistics for Business and Economics5
Student must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses and have a minimum 2.5 cumulative GPA to enroll in upper level business courses.
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3715Principles of International Business3
FIN 3720Business Finance3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MGT 4850Strategic Management and Leadership3
MKTG 3726Consumer Behavior3
MKTG 3740Professional Selling3
MKTG 3742Organizational Purchasing3
MKTG 3745Sales and Account Management3
MKTG 3747Negotiations Concepts and Strategies3
MKTG 4815Marketing Research and Analytics3
MKTG 4825Marketing Management3
Select 12 SH of upper level business courses (ACCT, ADV, BUS, ENT, FIN, MKTG, MGT). Students should consider at least one internship.
Total Semester Hours120-121
Plan of Study Grid
Year 1
ENGL 1550
Writing 1
or Writing 1 with Support
BUS 1500 Exploring Business 3
MATH 1552 Applied Mathematics for Management 4
CMST 1545 Communication Foundations 3
GE: Social and Personal Awareness 3
 Semester Hours16-17
ENGL 1551 Writing 2 3
MGT 2604 Legal Environment of Business 1 3
ECON 2610 Principles 1: Microeconomics 3
GE: Natural Science 3
GE: Arts & Humanities 3
 Semester Hours15
Year 2
ACCT 2602 Financial Accounting 3
PHIL 2628 Business Ethics 3
ENGL 3742 Business Writing 3
ECON 2630 Principles 2: Macroeconomics 3
GE: Lab Science 4
 Semester Hours16
ACCT 2603
Managerial Accounting
and Managerial Accounting Spreadsheet Lab
ECON 3790 Statistics for Business and Economics 5
MKTG 3702 Business Professionalism 1
GE: Social & Personal Awareness 3
 Semester Hours13
Year 3
BUS 3715 Principles of International Business 3
FIN 3720 Business Finance 3
MKTG 3703 Marketing Concepts and Practice 3
MGT 3725 Fundamentals of Management 3
MKTG 3740 Professional Selling 3
 Semester Hours15
MKTG 3726 Consumer Behavior 3
MKTG 4815 Marketing Research and Analytics 3
MGT 3761 Management Information Systems 3
Business Upper Level Course 3
Business Upper Level Course 3
 Semester Hours15
Year 4
MGT 3789 Operations Management 3
MKTG 4825 Marketing Management 3
MKTG 3745 Sales and Account Management 3
MKTG 3742 Organizational Purchasing 3
 Semester Hours15
MGT 4850 Strategic Management and Leadership 3
MKTG 3747 Negotiations Concepts and Strategies 3
Business Upper Level Course (internship recommended) 3
Non-Business Course 3
Upper Level Business Elective 3
 Semester Hours15
 Total Semester Hours120-121

ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.

To enroll in upper level business courses students must have successfully complete ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.

Learning Outcomes

  1. Students will demonstrate knowledge and understanding of the marketing mix.
  2. Students will demonstrate effective business communication skills.
  3. Students will be able to recognize, analyze, and solve marketing problems.