Advertising is the practice of producing information to promote the sale of products or services. Professionals in advertising create and communicate advertising strategies, develop advertising campaigns, and promote and sell products, services and brands.
Advertising majors at Youngstown State University take courses in marketing communication, integrated marketing campaigns, media planning and buying, consumer behavior, and marketing research.
career opportunities
Advertising professionals are involved in creating campaigns to convince consumers to purchase or use certain products. Campaigns are launched through a variety of menus including television, billboards, and social media. The advertisements are created to enhance the public’s perception and to get people excited about a product.
All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.
student experiences
Advertising majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.
| COURSE | TITLE | S.H. |
|---|---|---|
| FIRST YEAR REQUIREMENT -STUDENT SUCCESS SEMINAR | ||
| YSU 1500 | Success Seminar | 1-2 |
| or SS 1500 | Strong Start Success Seminar | |
| or HONR 1500 | Intro to Honors | |
| GENERAL EDUCATION | ||
| Core Competencies | ||
| ENGL 1550 | Writing 1 | 3-4 |
| or ENGL 1549 | Writing 1 with Support | |
| ENGL 1551 | Writing 2 | 3 |
| CMST 1545 | Communication Foundations | 3 |
| Mathematics requirement Met through MATH 1552 (see Business Tool) | ||
| Knowledge Domains | ||
| Arts and Humanities (6 s.h.) | ||
| PHIL 2628 | Business Ethics (required for major) | 3 |
| Arts and Humanities elective | 3 | |
| Natural Sciences (2 courses, 1 with lab) (7 s.h.) | 7 | |
| Social Science (6 s.h.) Met through ECON 2610 and ECON 2630 (see Business Tool) | ||
| Social and Personal Awareness (6 s.h.) | 6 | |
| BUSINESS TOOL COURSES | ||
| Business tool courses must be completed with the grade of a "C" or higher and CANNOT be taken credit/no-credit. | ||
| BUS 1500 | Exploring Business | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ACCT 2602 | Financial Accounting | 3 |
| ACCT 2603 | Managerial Accounting | 3 |
| ENGL 3742 | Business Writing | 3 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| BUSINESS CORE REQIURED COURSES | ||
| To enroll in upper level business courses student must have successfully completed ENGL 1549 or 1550, ENGL 1551, PHIL 2628, CMST 1545, all business tool courses and have a minimum 2.5 overall GPA. | ||
| Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit. | ||
| BUS 3715 | Principles of International Business | 3 |
| BUS 3700 | Business Analytics | 3 |
| FIN 3720 | Business Finance | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MGT 3789 | Operations Management | 3 |
| MGT 4850 | Strategic Management and Leadership | 3 |
| ADVERTISING/PUBLIC RELATIONS REQUIRED COURSES | ||
| ADV 3710 | Basic Public Relations | 3 |
| ADV 3711 | Marketing Communications | 3 |
| ADV 3712 | Creative Strategies in IMC | 3 |
| ADV 3717 | Media Planning and Buying | 3 |
| ADV 4855 | IMC Campaigns | 3 |
| MKTG 3726 | Consumer Behavior | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| ADVERTISING/PUBLIC RELATIONS COURSES | 6 | |
| Select 6 SH of upper level MKTG or ADV courses. | ||
| UPPER LEVEL BUSINESS COURSES | 3 | |
| Select 3 SH of upper level busienss courses (ACCT, ADV, BUS, ENT, FIN, MKTG, MGT) | ||
| NON-BUSINESS ELECTIVE | 5 | |
| Total Semester Hours | 120-122 | |
| Year 1 | ||
|---|---|---|
| Spring | S.H. | |
| ENGL 1551 | Writing 2 | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 15 | |
| Fall | ||
| YSU 1500 or SS 1500 | Success Seminar or Strong Start Success Seminar | 1-2 |
| ENGL 1550 or ENGL 1549 | Writing 1 or Writing 1 with Support | 3-4 |
| BUS 1500 | Exploring Business | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| CMST 1545 | Communication Foundations | 3 |
| GE: Social and Personal Awareness | 3 | |
| Semester Hours | 17-19 | |
| Year 2 | ||
| Spring | ||
| ACCT 2603 | Managerial Accounting | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| ADV 3710 | Basic Public Relations | 3 |
| GE: Lab Science | 4 | |
| Semester Hours | 14 | |
| Fall | ||
| ACCT 2602 | Financial Accounting | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| ENGL 3742 | Business Writing | 3 |
| PHIL 2628 | Business Ethics | 3 |
| GE: Natural Science | 3 | |
| Semester Hours | 15 | |
| Year 3 | ||
| Spring | ||
| MKTG 3726 | Consumer Behavior | 3 |
| MGT 3761 | Management Information Systems | 3 |
| FIN 3720 | Business Finance | 3 |
| BUS 3715 | Principles of International Business | 3 |
| Advertising/Marketing Course Internship Recommended | 3 | |
| Semester Hours | 15 | |
| Fall | ||
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| ADV 3711 | Marketing Communications | 3 |
| BUS 3700 | Business Analytics | 3 |
| GE: Social and Personal Awareness | 3 | |
| Semester Hours | 15 | |
| Year 4 | ||
| Spring | ||
| ADV 4855 | IMC Campaigns (spring term only) | 3 |
| MGT 4850 | Strategic Management and Leadership | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| Upper Level Advertising/Marketing Course | 3 | |
| Non-Business Courses | 3 | |
| Semester Hours | 15 | |
| Fall | ||
| ADV 3712 | Creative Strategies in IMC (fall term only) | 3 |
| ADV 3717 | Media Planning and Buying (fall term only) | 3 |
| MGT 3789 | Operations Management | 3 |
| Upper Level Business Course | 3 | |
| Non Business Elective | 2 | |
| Semester Hours | 14 | |
| Total Semester Hours | 120-122 | |
ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
To enroll in upper level Business courses students must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.
Learning Outcomes
- Students will demonstrate knowledge and understanding of marketing communication theories and concepts.
- Students will demonstrate effective marketing communication skills.
- Students will develop skills to recognize, analyze and solve marketing communication problems through critical thinking.
- Students will be able to apply learned knowledge and skills to develop a comprehensive integrated marketing communication campaign.