Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.
The sales track in Marketing prepares students for a career in professional, business-to-business selling. Careers in sales are some of the highest paid and most rewarding for new business graduates.
career opportunities
Marketing Sales managers direct an organizations' sales of goods, products, and/or services. Sales jobs can be found in virtually every industry including wholesale and retail trade, manufacturing, and services industries. Employment of Sales Managers is expected to grow significantly within the next 10 years as new organizations develop and existing organizations expand.
All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.
student experiences
Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.
| COURSE | TITLE | S.H. |
|---|---|---|
| FIRST YEAR REQUIREMENT -STUDENT SUCCESS SEMINAR | ||
| YSU 1500 | Success Seminar | 1-2 |
| or SS 1500 | Strong Start Success Seminar | |
| or HONR 1500 | Intro to Honors | |
| GENERAL EDUCATION | ||
| ENGL 1550 | Writing 1 | 3-4 |
| or ENGL 1549 | Writing 1 with Support | |
| ENGL 1551 | Writing 2 | 3 |
| CMST 1545 | Communication Foundations | 3 |
| Mathematics requirement Met through MATH 1552 (see Business Tool) | ||
| Arts and Humanities (6 s.h.) | ||
| PHIL 2628 | Business Ethics (required for major) | 3 |
| Arts and Humanities elective | 3 | |
| Natural Sciences (2 courses, 1 with lab) (7 s.h.) | 7 | |
| Social Science (6 s.h.) Met through ECON 2610 and ECON 2630 (see Business Tool) | ||
| Social and Personal Awareness (6 s.h.) | 6 | |
| BUSINESS TOOL COURSES | ||
| Business Tool courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit. | ||
| BUS 1500 | Exploring Business | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ACCT 2602 | Financial Accounting | 3 |
| ACCT 2603 | Managerial Accounting | 3 |
| ENGL 3742 | Business Writing | 3 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| BUSINESS CORE COURSES | ||
| Student must have successfully completed ENGL 1549 or 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses and have a minimum 2.5 cumulative GPA to enroll in upper level business courses. | ||
| Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit. | ||
| BUS 3715 | Principles of International Business | 3 |
| BUS 3700 | Business Analytics | 3 |
| FIN 3720 | Business Finance | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MGT 3789 | Operations Management | 3 |
| MGT 4850 | Strategic Management and Leadership | 3 |
| MARKETING SALES MAJOR COURSES | ||
| MKTG 3726 | Consumer Behavior | 3 |
| MKTG 3740 | Professional Selling | 3 |
| MKTG 3742 | Organizational Purchasing | 3 |
| MKTG 3745 | Sales and Account Management | 3 |
| MKTG 3747 | Negotiations Concepts and Strategies | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| MKTG 4825 | Marketing Management | 3 |
| BUSINESS UPPER LEVEL COURSES | 9 | |
| Select 9 SH of upper level business courses (ACCT, ADV, BUS, ENT, FIN, MKTG, MGT). Students should consider at least one internship. | ||
| NON-BUSINESS COURSES | 5 | |
| Total Semester Hours | 120-122 | |
| Year 1 | ||
|---|---|---|
| Fall | S.H. | |
| YSU 1500 or SS 1500 | Success Seminar or Strong Start Success Seminar | 1-2 |
| ENGL 1550 or ENGL 1549 | Writing 1 or Writing 1 with Support | 3-4 |
| BUS 1500 | Exploring Business | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| CMST 1545 | Communication Foundations | 3 |
| GE: Social and Personal Awareness | 3 | |
| Semester Hours | 17-19 | |
| Spring | ||
| ENGL 1551 | Writing 2 | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 15 | |
| Year 2 | ||
| Fall | ||
| ACCT 2602 | Financial Accounting | 3 |
| PHIL 2628 | Business Ethics | 3 |
| ENGL 3742 | Business Writing | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| GE: Natural Science | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| ACCT 2603 | Managerial Accounting | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| GE: Lab Science | 4 | |
| Semester Hours | 14 | |
| Year 3 | ||
| Fall | ||
| BUS 3715 | Principles of International Business | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| BUS 3700 | Business Analytics | 3 |
| MKTG 3740 | Professional Selling | 3 |
| GE: Social & Personal Awareness | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| MKTG 3726 | Consumer Behavior | 3 |
| MGT 3761 | Management Information Systems | 3 |
| FIN 3720 | Business Finance | 3 |
| MKTG 3745 | Sales and Account Management | 3 |
| Business Upper Level Course Internship Recommended | 3 | |
| Semester Hours | 15 | |
| Year 4 | ||
| Fall | ||
| MGT 3789 | Operations Management | 3 |
| MKTG 4825 | Marketing Management | 3 |
| MKTG 3742 | Organizational Purchasing | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| Non Business Elective | 2 | |
| Semester Hours | 14 | |
| Spring | ||
| MGT 4850 | Strategic Management and Leadership | 3 |
| MKTG 3747 | Negotiations Concepts and Strategies | 3 |
| Business Upper Level Course | 3 | |
| Business Upper Level Course | 3 | |
| Non-Business Course | 3 | |
| Semester Hours | 15 | |
| Total Semester Hours | 120-122 | |
ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
To enroll in upper level business courses students must have successfully complete ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.