The Marketing Management track of the Marketing major focuses on the strategic planning and assessment of marketing as well as management of marketing, sales, advertising, and public relations personnel in a business or other organization.
Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.
career opportunities
Marketing can be defined as being the intermediary function between product development and sales. There are many avenues in the field of marketing including advertising, public relations, media planning, sales strategy and more. Marketing professionals create, manage and enhance good, services and brands. The Marketing Management major at YSU prepares students for leadership positions in the field.
All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.
student experiences
Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.
| COURSE | TITLE | S.H. |
|---|---|---|
| FIRST YEAR REQUIREMENT -STUDENT SUCCESS SEMINAR | ||
| YSU 1500 | Success Seminar | 1-2 |
| or SS 1500 | Strong Start Success Seminar | |
| or HONR 1500 | Intro to Honors | |
| GENERAL EDUCATION | ||
| ENGL 1550 | Writing 1 | 3-4 |
| or ENGL 1549 | Writing 1 with Support | |
| ENGL 1551 | Writing 2 | 3 |
| CMST 1545 | Communication Foundations | 3 |
| Mathematics requirement Met through MATH 1552 (see Business Tool) | ||
| Arts & Humanities (6 SH) 3 SH met through PHIL 2628 required course | ||
| PHIL 2628 | Business Ethics | 3 |
| Arts & Humainites Elective | 3 | |
| Social Science (6 SH) Met through ECON 2610 and ECON 2630 (see Business Tool) | ||
| GE: Natural Science One science course must include a lab | 7 | |
| GE: Social and Personal Awareness | 6 | |
| BUSINESS TOOL COURSES | ||
| Business Tool courses MUST be completed with a grade of a "C" or higher and CANNOT be taken Credit/No Credit. | ||
| BUS 1500 | Exploring Business | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ACCT 2602 | Financial Accounting | 3 |
| ACCT 2603 | Managerial Accounting | 3 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| ENGL 3742 | Business Writing | 3 |
| BUSINESS CORE COURSES | ||
| To enroll in upper level business courses students must have successfully completed ENGL 1549 or 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool course AND have a minimum 2.5 overall GPA. | ||
| Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit. | ||
| BUS 3715 | Principles of International Business | 3 |
| BUS 3700 | Business Analytics | 3 |
| FIN 3720 | Business Finance | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MGT 3789 | Operations Management | 3 |
| MGT 4850 | Strategic Management and Leadership | 3 |
| MARKETING MAJOR REQUIREMENTS | ||
| MKTG 3720 | Business to Business Marketing | 3 |
| or MKTG 3750 | Product and Brand Management | |
| MKTG 3726 | Consumer Behavior | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| MKTG 4825 | Marketing Management | 3 |
| MARKETING UPPER LEVEL COURSES | 9 | |
| Select 9 SH of upper level MKTG or ADV courses | ||
| BUSINESS UPPER LEVEL COURSES | 9 | |
| Select 9 SH of upper level business courses (ADV, ACCT, ADV, BUS, ENT, MGT, MKTG) | ||
| NON-BUSINESS ELECTIVES | 5 | |
| Total Semester Hours | 120-122 | |
120 Hours for Degree
| Year 1 | ||
|---|---|---|
| Fall | S.H. | |
| YSU 1500 | Success Seminar or Strong Start Success Seminar or Intro to Honors | 1-2 |
| ENGL 1550 or ENGL 1549 | Writing 1 or Writing 1 with Support | 3-4 |
| BUS 1500 | Exploring Business | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| CMST 1545 | Communication Foundations | 3 |
| Semester Hours | 14-16 | |
| Spring | ||
| ENGL 1551 | Writing 2 | 3 |
| PHIL 2628 | Business Ethics | 3 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| GE: Social and Personal Awareness | 3 | |
| Semester Hours | 15 | |
| Year 2 | ||
| Fall | ||
| ACCT 2602 | Financial Accounting | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ENGL 3742 | Business Writing | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| GE: Lab Science | 4 | |
| Semester Hours | 16 | |
| Spring | ||
| ACCT 2603 | Managerial Accounting | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| GE: Natural Science | 3 | |
| GE: Social & Personal Awareness | 3 | |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 16 | |
| Year 3 | ||
| Fall | ||
| BUS 3715 | Principles of International Business | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| BUS 3700 | Business Analytics | 3 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MKTG 3726 | Consumer Behavior | 3 |
| Semester Hours | 15 | |
| Spring | ||
| FIN 3720 | Business Finance | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MKTG 3750 or MKTG 3720 | Product and Brand Management or Business to Business Marketing | 3 |
| Upper Level Marketing Course Internship Recommended | 3 | |
| Upper Level Business Course | 3 | |
| Semester Hours | 15 | |
| Year 4 | ||
| Fall | ||
| MGT 3789 | Operations Management | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| Upper Level Business Course | 3 | |
| Upper Level Marketing/Advertising Course | 3 | |
| Non-Business Elective | 2 | |
| Semester Hours | 14 | |
| Spring | ||
| MGT 4850 | Strategic Management and Leadership | 3 |
| MKTG 4825 | Marketing Management | 3 |
| Upper Level Marketing/Advertising Course | 3 | |
| Upper Level Business Course | 3 | |
| Non-Business Elective | 3 | |
| Semester Hours | 15 | |
| Total Semester Hours | 120-122 | |
ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
To enroll in upper level business courses students must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.