BUS 3700 - Business Analytics
Fall 2026 Syllabus, Section 06, CRN 44088,
Credit hours: 3
Course Meeting Times
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Instructor
Doori Song
Email: dsong@ysu.edu
Course Description
3700. Business Analytics. Business analytics involves the acquisition, evaluation, and analysis of information for decision-making. This course introduces students to the application of business statistics enabling evidence-based decision-making and problem solving and will cover the four areas of analytics. These are: 1) descriptive (what happened?); 2) diagnostic (why did it happen?); 3) predictive (what will happen and is there a pattern?); and prescriptive (how can we make it happen?). Prereq.: BUS 2600, 2.5 GPA. 3 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Optional | Business Analytics | James R. Evans | 9780135229309 |
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Schedule of Topics and Assignments
| Week of | Proposed Topic | Due/To Prepare for Class |
|---|---|---|
| 8/24 | Course Overview Intro to Business Analytics Basic Concepts of Statistics |
Bio Form Weekly Report |
| 8/31 | Descriptive Statistics (1) Descriptive Statistics (2) Test 1 |
|
| 9/7 | SPSS Sessions Probability Expected Value & Binomial Model |
SPSS Assignment Weekly Report |
| 9/14 | Normal Distribution & Standardization Test 2 |
Weekly Report Practice Questions for Test 2 Practice Assignment |
| 9/21 | Statistical Inferences (1) Statistical Inferences (2) |
Weekly Report |
| 9/28 | Statistical Inferences (3) Group Comparison |
Weekly Report |
| 10/5 | Regression Analysis & Forecasting Test 3 |
Practice Questions Weekly Report |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.