CMST 3740 - Social Media Communication Strategy and Tactics
Fall 2026 Syllabus, Section A01, CRN 43779,
Credit hours: 3
Course Meeting Times
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Instructor
Rebecca Curnalia
Email: rmcurnalia@ysu.edu
Course Description
3740. This course examines practical applications of social media for effective communication. Students learn strategies for managing personal and professional social media accounts, creating engaging content, and building strong online communities, focusing on community management, message design, and analytics. Prereq.: CMST 2630. 3 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Required | Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (3rd Edition) | K. Freberg | 9781071936771 |
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Schedule of Topics and Assignments
| Week of | Reading(s) | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| 10/19 | Chapters 1 &2 | The Art, Science, Ethics, and Legal Considerations in Social Media Content | Discussion Social Media Guide Assignment |
| 10/26 | Chapters 3 & 5 | Branding and SM Careers | Discussion Career Assignment |
| 11/2 | Chapters 6 & 7 | SM Research and Strategic Planning | Discussion Social Media Monitoring Assignment |
| 11/9 | Chapters 8 & 9 | Influencer Marketing and Paid Media | Discussion Prospective Brand Influencers Midterm Exam |
| 11/16 | Chapters 10 & 11 | Writing, Creating, and Curating Content for Social Media | Discussion Social Media Content Pitch |
| 11/23 | Chapters 12 & 13 | Crisis Comm and Evaluating SM Outcomes | Discussion SM Calendar and Target KPIs |
| 11/30 | Chapter 14 | Social Media Applications in Various Fields | Self-Reflection on Fields of Interest in SM Final Exam |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.