CMST 3757 - Public Relations Writing
Fall 2026 Syllabus, Section 01, CRN 42781,
Credit hours: 3
Course Meeting Times
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Instructor
Michele Gatts
Professional Qualifications:
MA English, Youngstown State University, 1996
AB Speech Communication/Telecom (Broadcast Journalism), YSU, 1989
Lecturer
Email: mmgatts@ysu.edu
Office: Bliss Hall 2011
Office Phone: (330) 941-3631
Preferred Contact Method: email
Communication Expectations:
Monitor your university email frequently; email will be answered by instructor within 48 hours.
How to Refer to me:
Professor
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Course Description
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Required | Associated Press Style Book 2024-2026 (56th edition acceptable) | The Associated Press | ISBN-13: 978-1541647572 |
| Required | Strategic Public Relations Writing: Proven Tactics and Techniques | Jim Eggensperger and Jeanne Salvatore | 9781032163871 |
| Optional | The Elements of Style | Strunk & White | 978-0205309023 |
Additional reading/video viewing may be required.
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Schedule of topics and assignments
| Week of | Reading(s) | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| 8/24 | Review syllabus, Blackboard & safety procedures. Unit 1 Lecture: HOMEWORK | ||
| 8/31 | Lecture: Major project assigned. HOMEWORK | ||
| 9/7 | Legal Holiday-UNIVERSITY CLOSED IN HONOR OF LABOR DAY. Unit 2 Lecture. Related in-class activity. HOMEWORK | ||
| 9/14 | Lectures: Units 3 & 4. Related in-class activities. HOMEWORK | ||
| 9/21 | Lectures: Unit 5 Parts A & B. Related in-class activities. HOMEWORK | ||
| 9/28 | Lectures: Units 6 & 7. Related in-class activities. HOMEWORK | ||
| 10/5 | Lectures: Units 8 & 9. Related in-class activities. HOMEWORK | ||
| 10/12 | Lectures: Units 10 & 11. Related in-class activities. HOMEWORK | ||
| 10/19 | Midterm conferences. HOMEWORK | ||
| 10/26 | Lecture: Unit 12; Community-engaged project. | ||
| 11/2 | Lecture: Unit 13. Related in-class activities. HOMEWORK. Pro Series speaker. | ||
| 11/9 | Pro Series speaker. UNIVERSITY CLOSED IN HONOR OF VETERANS DAY | ||
| 11/16 | Pro Series speaker. Major project work. | ||
| 11/23 | Major project work. NO CLASS/YSU CLOSED FOR THANKSGIVING BREAK | ||
| 11/30 | Final Project presentations. |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.