DSGN 4863 - Design + Branding
Fall 2026 Syllabus, Section A01, CRN 43811,
Credit hours: 3
Course Meeting Times
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Instructor
Amy Copeland
Email: adcopeland01@ysu.edu
Course Description
4863. The development of logos and their applications within an identity system. How corporate signatures are the fulcrum of an identity program and how its systemic usage impacts the corporate image. Prereq.: C or better in DSGN 3762 or permission of instructor. 3 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Optional | No course readings | N/A | N/A |
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Schedule of Topics and Assignments
| Week of | Reading(s) | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| 10/19 | N/A | Course Overview / Lecture 1 / Introduce Exercise 1 (One Hour of Logos) / Introduce Exercise 2 (Logo Comparisons) | 10/20 Tuesday: Exercise 1 DUE 10/22 Thursday: Exercise 2 Logo Comparison DUE (group discussion) 10/23 Friday: Video Discussion / Logo Design |
| 10/26 | N/A | Introduce Project 1: Logo Redesign Part A / Lecture 2 / Introduce Project 1 Part B, Logo Refinement | 10/27 Tuesday: Video Discussion: Mottsy Logo Development 10/29 Thursday: Visual Review / Project 1 Sketches DUE |
| 11/2 | N/A | Introduce Project 1C, Logo Digitization / Lecture 3 | 11/2 Monday: Video Discussion: From sketch to vector 11/3 Tuesday: Visual Review / Project 1B Refinement 11/5 Thursday: Visual Review / Project 1C (group discussion) 11/8 Sunday: Project 1 DUE |
| 11/9 | N/A | Introduce Project 2 / Identity Systems / Lecture 4 | 11/10 Tuesday: Video Discussion / Designing Identity Systems (LinkedIn Learning) 11/10 Tuesday: Quiz on Identity Sytems Videos 11/12 Thursday: Visual Review / Project 2 Identity Systems (2 logos) (Peer Review) |
| 11/16 | N/A | Introduce Exercise 3 Applications list / Introduce Project 3 Brand Identity System | 11/17 Tuesday: Project 2 DUE / Video Discussion: Brand Identity Systems 11/18 Wednesday: Project 3 Applications List DUE 11/20 Friday: Video Discussion: Making mockups for Identity System (group discussion) |
| 11/23 | N/A | Work on Project 3 | 11/23 Monday: Visual Review identity System Elements (at least 8 of 15 completed) 11/24 Tuesday: Video Discussion / Art & Copy movie |
| 11/30 | N/A | Complete Project 3 | 11/30 Monday: Project 3 Progress Critique on Final Identity System Elements (group discussion) 12/4 Friday: Project 3 DUE |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.