ENT 3700 - Entrepreneurship New Venture Creation
Fall 2026 Syllabus, Section 01, CRN 40641,
Credit hours: 3
Instructor
Scot Loveland
Email: swloveland@ysu.edu
Course Description
3700. Entrepreneurship New Venture Creation. An examination of the entrepreneurial process from opportunity recognition and assessment through the launch of the new firm. Emphasis placed on exploring creativity and innovation. Students will develop a feasible business idea, present the idea as an elevator pitch, and write a business proposal. Prereq.: BUS 1500, sophomore standing, 2.5 GPA. 3 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Optional Text |
Entrepreneurship: Successfully Launching New Ventures, 6th edition, Bruce R. Barringer, R. Duane Ireland, Pearson Prentice-Hall, 2019.
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Schedule of Topics and Assignments
| Week of | Proposed Topic | Due/To Prepare for Class |
|---|---|---|
| 8/24 | None | |
| 8/31 | Introduction to Entrepreneurship Recognizing Opportunities |
|
| 9/7 | Ideation | |
| 9/14 | Ideation | |
| 9/21 | Ideation Discussion | |
| 9/28 | Presentations | |
| 10/5 | Presentations | |
| 10/12 | Business Model Template | |
| 10/19 | Feasibility Analysis | |
| 10/26 | Industry & Competitive Analysis | |
| 11/2 | Writing a Business Plan | |
| 11/9 | Preparing the Ethical & Legal Foundation | |
| 11/16 | Getting Financing/Funding | |
| 11/23 | Elevator Pitch | |
| 11/30 | Elevator Pitch | |
| 12/7 | Elevator Pitch |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.