MKTG 3702 - Business Professionalism
Fall 2026 Syllabus, Section 04, CRN 41133,
Credit hours: 1
Course Meeting Times
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Instructor
Aleah Coppin
Email: ahcoppin@ysu.edu
Course Description
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Optional | No readings |
There are no course readings for this course. All information will be in Blackboard and discussed each week during class. This course uses traditional lectures with PowerPoint slides combined with hands-on activities to reinforce key concepts. Various articles and handouts will be utilized. Class discussion is an integral part of the course.
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Schedule of Topics and Assignments
| Day | Date | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| Tue | 8/25 | Course Introduction/Syllabus What is Professionalism? Review NACE Competencies Professional Development Summit/Meet the Employers Day Resumes |
Register for the Summit by 12:00 pm, Monday, August 31, 2026 |
| Tue | 9/1 | Cover Letters Networking Elevator Pitch |
Elevator Pitch Activity - IN CLASS Rough Draft Resume Upload Rough Draft Resume to ResumeAI Professional Development Summit Questions Professional Development Summit Attendance - Friday, September 4, 2026 @ 9 am |
| Tue | 9/8 | NO CLASS! ATTEND MEET THE EMPLOYERS DAY ON WEDNESDAY, SEPTEMBER 9, 2026 FROM 10 AM - 1 PM |
Rough Draft Cover Letter |
| Tue | 9/15 | Internship/Job Search WCBA Internships - for credit Bring Computer - Challenge Cards/Career Launch Career Plan |
Values Activity - IN CLASS Meet the Employers Day Reflection ResumeAI Feedback/Reflection |
| Tue | 9/22 | LinkedIn Interviewing & BigInterview Thank You Note |
Interview Activity - IN CLASS Career Plan |
| Tue | 9/29 | JCPenney's Suit Up Reminder Professional Dress Etiquette and Dining Catch-up (if needed) |
Dining Etiquette Activity - IN CLASS LinkedIn Profile Big Interview Thank you Note |
| Tue | 10/6 | Etiquette Meal - IN CLASS - See blackboard for location | Final Resume Final Cover Letter PDS Attendance OR Final Reflection Upload Final Resume to Handshake |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.