MKTG 3702 - Business Professionalism
Fall 2026 Syllabus, Section A01, CRN 43667,
Credit hours: 1
Course Meeting Times
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Instructor
Abby Conrad
Email: aeconrad@ysu.edu
Course Description
3702. Business Professionalism. This course is intended to help students prepare for and accomplish a successful transition from college to a professional career. Students will be challenged to understand the various elements of business professionalism including etiquette, communications, image, conflict resolution, career exploration and job search. Prereq.: sophomore standing, 2.5 GPA. 1 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Required | 11 Life Skills Every Professional Should Know (Before It's Too Late) | Ravi Raman | |
| Required | 9 Skills You Already Learned in College that Employers Love to See | Lily Zhang | |
| Required | What are Employers Looking for when Reviewing College Students' Resumes? | Kevin Gray | |
| Required | Writing a Resume with No Experience? | Pamela Skllings | |
| Required | Personal Branding: What It Is & Why It Matters | Catherine Cote | |
| Required | The 32 Best LinkedIn Profile Tips Every Professional Should Know | The Muse Editors | |
| Required | The Secret to Building a LinkedIn Profile that Gets Results | Lily Zhang | |
| Required | How to Network in College (And Why it Matters) | The Muse Editors | |
| Required | How to Write a Cover Letter: Your Full Guide (with Tips and Examples) | The Muse Editors | |
| Required | The STAR Interview Method: How to Answer + Examples | M. Stojanovic | |
| Required | 30+ Best Tips on How to Prepare for a Job Interview | The Muse Editors | |
| Required | What to Wear to an Interview: Outfit Tips and Mistakes to Avoid | The Muse Editors | |
| Required | How to Set a Formal Dinner Table, According to Etiquette Experts | Hannah Baker and Madeline Buiano | |
| Required | The 6 Unwritten Company Rules you won't Find in the Employee Handbook | Lea McLeod | |
| Required | Fine Dining Etiquette: A Guide to Rules and Best Practices | Auguste Escoffier School of Culinary Arts |
There are no books for this course. All course readings/articles will be in Blackboard.
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Semester and Deliverable Schedule
| Week of | Reading(s) | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| 8/24 | 11 Life Lessons Every Professional Should Know (Before It's Too Late) 9 Skills You Already Learned in College that Employers Love to See What are Employers Looking for when Reviewing College Students' Resumes? Writing a Resume with No Experience? |
Defining Professionalism | Resume Rough Draft 1 Quiz Discussion Post Resume Video - Feedback Fruits |
| 8/31 | Personal Branding: What It Is & Why It Matters The 32 Best LinkedIn Profile Tips Every Professional Should Know The Secret to Building a LinkedIn Profile that Gets Results |
Career Readiness & Job Search | LinkedIn Profile Quiz Discussion NACE Video - Feedback Fruits Intern/Job Search Video- Feedback Fruits |
| 9/7 | How to Network in College (And Why it Matters) How to Write a Cover Letter: Your Full Guide (with Tips and Examples) |
Career Toolkit: Write, Network, & Pitch | Rough Draft Cover Letter Quiz Discussion Cover Letter Video - Feedback Fruits |
| 9/14 | The STAR Interview Method: How to Answer + Examples 30+ Best Tips on How to Prepare for a Job Interview |
Professional Presence: Interviewing with Impact | Big Interview Crafting a Thank You Resume Rough Draft 2 Quiz Discussion Interviewing Video - Feedback Fruits |
| 9/21 | What is your path? | Career Launch Assessment Career Plan Discussion |
|
| 9/28 | What to Wear to an Interview: Outfit Tips and Mistakes to Avoid How to Set a Formal Dinner Table, According to Etiquette Experts The 6 Unwritten Company Rules you won't Find in the Employee Handbook Fine Dining Etiquette: A Guide to Rules and Best Practices |
Professional Presence: Office & Dining | Career Conversation from Week 3 Quiz Discussion |
| 10/5 | Connecting with Modules | Final Resume Final Cover Letter Final |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.