MKTG 4811 - Digital Marketing
Fall 2026 Syllabus, Section 02, CRN 43344,
Credit hours: 3
Course Meeting Times
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Instructor
Miri Chung
Email: mchung@ysu.edu
Course Description
4811. Digital Marketing. In-depth investigation of interactive marketing including direct response marketing and other technology-based forms of business-customer interaction including measuring the effectiveness and the integration of interactive marketing activities into the overall marketing strategy. Prereq.: MKTG 3703, 2.5 GPA. 3 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Required | No required textbook. | N/A | N/A |
Required Course Materials
This course has no required textbook purchase. Course materials are provided through Blackboard and external learning platforms and may include instructor-created materials, LinkedIn Learning courses, certification-course materials, online readings, videos, and other digital marketing resources.
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Schedule of Topics and Assignments
| Week of | Reading(s) | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| 8/24 | LinkedIn Learning: Digital Marketing Foundations HubSpot Academy: Digital Marketing course and readings |
Module 1: Essentials of Digital Marketing Strategy | Due Thursday: LinkedIn Learning Certificate of Completion; Applied Exercise with Discussion Initial Post Due Sunday: Discussion Reply Post; Preparatory Quiz; Certification Proof |
| 8/31 | LinkedIn Learning: Email Marketing: Strategy and Optimization HubSpot Academy: Email Marketing course and readings |
Module 2: Essentials of Email Marketing Strategy | Due Thursday: LinkedIn Learning Certificate of Completion; Applied Exercise with Discussion Initial Post Due Sunday: Discussion Reply Post; Preparatory Quiz; Certification Proof |
| 9/7 | LinkedIn Learning: Content Creation: Strategy and Tools HubSpot Academy: Digital Advertising course and readings |
Module 3: Essentials of Content Marketing Strategy | Due Thursday: LinkedIn Learning Certificate of Completion; Applied Exercise with Discussion Initial Post Due Sunday: Discussion Reply Post; Preparatory Quiz; Certification Proof |
| 9/14 | LinkedIn Learning: Advertising on Instagram Google Skillshop: Google Ads Display course and readings |
Module 4: Strategic Visual Advertising | Due Thursday: LinkedIn Learning Certificate of Completion; Applied Exercise with Discussion Initial Post Due Sunday: Discussion Reply Post; Preparatory Quiz; Certification Proof |
| 9/21 | LinkedIn Learning: Digital Marketing Trends Google Skillshop: AI-Powered Shopping Ads course and readings |
Module 5: Digital Marketing in the Tech-Driven Era | Due Thursday: LinkedIn Learning Certificate of Completion; Applied Exercise with Discussion Initial Post Due Sunday: Discussion Reply Post; Preparatory Quiz; Certification Proof |
| 9/28 | LinkedIn Learning: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish HubSpot Academy: Social Media Marketing II course and readings |
Module 6: Essentials of Social Media Marketing Campaigns | Due Thursday: LinkedIn Learning Certificate of Completion; Applied Exercise with Discussion Initial Post Due Sunday: Discussion Reply Post; Preparatory Quiz; Certification Proof |
| 10/5 | Google Skillshop: AI-Powered Performance Ads Certification | Module 7: In-Depth Exploration of Social Media Management | Due Thursday: Preparatory Quiz; Certification Proof |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.