MSBA 6930 - Business Analytics
Fall 2026 Syllabus, Section A01, CRN 43969,
Credit hours: 3
Course Meeting Times
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Instructor
Xinyi (Ashley) Huang
Email: xhuang@ysu.edu
Course Description
6930. Business Analytics. Explore business analytics through a comprehensive approach that develops the skills and tools needed to transform data into actionable insights for strategic decision-making. Designed for professionals aiming to excel in a data-driven economy, the content bridges the gap between business strategy and analytical methods, ensuring practical application in real-world scenarios. Crosslisted with: OMBA 6930. 3 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Optional | Business Analytics (3rd Ed) | Evans, James R | 9780135231678 |
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
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Schedule of Topics and Assignments
| Week of | Reading(s) | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| 8/24 | Please see the Module 1 Course Material | Module 1: Descriptive Analytics Introduction | Discussion 1 due by 11:59 pm on 08/28 Exercise # 1 due by 11:59 pm on 08/30 |
| 8/31 | Please see the Module 2 Course Material | Module 2: Descriptive Analytics Methods | Discussion 2 due by 11:59 pm on 09/04 Exercise # 2 due by 11:59 pm on 09/06 Course Project Milestone # 1 -Proposal due by 11:59pm on 09/06 |
| 9/7 | Please see the Module 3 Course Material | Module 3: Probability Foundations | Discussion 3 due by 11:59 pm on 09/11 Exercise # 3 due by 11:59 pm on 09/13 Midterm exam due by 11:59 pm on 09/13 (covers material from Module 1 through Module 3) |
| 9/14 | Please see the Module 4 Course Material | Module 4: Diagnostic Analytics -- Inferential Statistics | Discussion 4 due by 11:59 pm on 09/18 Exercise # 4 due by 11:59 pm on 09/20 Descriptive Analytics Video Presentation due by 11:59pm on 09/18 |
| 9/21 | Please see the Module 5 Course Material | Module 5: Diagnostic Analytics -- Hypothesis Tests | Discussion 5 due by 11:59pm on 09/25 Exercise # 5 due by 11:59pm on 09/27 |
| 9/28 | Please see the Module 6 Course Material | Module 6: Predictive Analytics | Discussion 6 due by 11:59pm on 10/02 Exercise # 6 due by 11:59pm on 10/04 |
| 10/5 | Please see the Module 7 Course Material | Module 7: Hands-on Project and Final Exam | Final Video Presentation due by 11:59 pm on 10/07 Final Exam due by 11:59 pm on 10/09 (covers material from Module 4 through Module 6) |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.