OMBA 6921 - Industrial Economics
Fall 2026 Syllabus, Section A12, CRN 43732,
Credit hours: 3
Course Meeting Times
Log in to view more
Instructor
Albert Sumell
Email: ajsumell@ysu.edu
Course Description
6921. Industrial Economics. Students will learn to analyze and understand the impact economic factors (e.g., information, consumer behavior, supply and demand) have on shaping markets and industries. Using this knowledge, students will be capable of assessing the different types of economic strategies (e.g., product differentiation, pricing, advertising and signaling) an organization can employ to gain market power to realize economic profits. Prereq.: graduate standing, admission to the OMBA Program or permission from the MBA Program. 3 s.h.
Course Readings
| Group | Title | Author | ISBN |
|---|---|---|---|
| Required | Managerial Economics and Strategy | Jeffrey Perloff and James Brander | 9780135399835 |
The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.
Assignments/Assessments
Log in to view more
Schedule of Topics and Assignments
| Week of | Reading(s) | Proposed Topic | Due/To Prepare for Class |
|---|---|---|---|
| 8/24 | Ch. 2, Supply and Demand, 8-25; 30-35 Ch. 3, Price Elasticity of Demand, 41 – 56; | Intro to Economics, Supply and Demand, Price Elasticity of Demand | At least two Module 1 Discussion posts due Sunday, 8/30 Quiz 1 due Monday, 8/31 |
| 8/31 | Ch. 6, Costs, 137 – 163; Ch. 7, Profit Maximization, 175 – 193; | Firm Costs and Profit Maximization | Assignment 1 due Friday, 9/4 At least two Module 2 Discussion posts due Sunday, 9/6 Quiz 2 due Tuesday 9/8 |
| 9/7 | Ch. 7, Market Structures, 193 - 197; Ch. 8, Competitive Firms and Markets, 201 – 220; Consumer, Producer and Market Surplus, 221 – 229; | Firm Costs and Profit Maximization Market Structures and Competitive Markets | Assignment 2 due Friday 9/11 At least two Module 3 Discussion posts due Sunday, 9/13 Quiz 3 due Monday 9/14 |
| 9/14 | Ch.9, Monopoly Profit Maximization and Lerner Index, 236 – 253; Causes of Monopoly and Deadweight Loss, 254 – 267 | Monopoly Power | Assignment 3 due Friday 9/18 At least two Module 4 Discussion posts due Sunday, 9/20 Quiz 4 due Monday 9/21 |
| 9/21 | Ch. 10, Pricing with Market Power, 271 – 303; | Pricing Strategies and Price Discrimination | Assignment 4 due Friday 9/25 At least two Module 4 Discussion posts due Sunday, 9/27 Quiz 5 due Monday 9/28 |
| 9/28 | Ch. 12, Game Theory and Business Strategy, 338 – 355; Ch. 13, Repeated Games and Cost Strategies, 375 – 389 | Game Theory and Business Strategies | Assignment 5 due Friday 10/2 At least two Module 6 Discussion posts due Sunday, 10/4 Quiz 6 due Monday 10/5 |
| 10/5 | No new readings | Final Exam Review | Final Exam is due Friday, 10/9 |
The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.