BUS 3710 01: Data Visualization w/ Tableau < Youngstown State University

BUS 3710 - Data Visualization with Tableau

Summer 2026 Syllabus, Section 01, CRN 30909,
Credit hours: 3

Course Meeting Times

Instructor

Miri Chung

Professional Qualifications:
Ph.D., Marketing, The University of Rhode Island
M.S., Business Analytics, Kent State University
M.A., Regional Information, Seoul National University
B.S., Vocational Education, Seoul National University
B.B.A., Business Administration, Seoul National University

Assistant Professor

Email: mchung@ysu.edu

Office: Williamson College of Business Administration, Office 3302

Office Phone: 330-941-3083

Additional Contact Methods:
Blackboard Messages

Preferred Contact Method: Email

Communication Expectations:
Email is the preferred method of communication. Email is checked on business days. Students can generally expect a response within 24 hours onbusiness days and within 48 hours for emails sent during weekends or university holidays. Grades and feedback will generally be posted within oneweek after the due date.

How to Refer to me:
Dr. Chung

Course Description

3710. Data Visualization with Tableau. Data visualization is crucial as it transforms complex datasets into comprehensible visuals, enabling informed decision-making and clearer communication in an increasingly data-driven world. In this course participants will become skilled using Tableau to integrate diverse data sources, design charts, create interactive dashboards, and convey compelling narratives using data storytelling techniques. By the end of the course, participants will have improved their analytical prowess to create and share impactful insights. Prereq.: BUS 3700 (C or better) AND 2.5 GPA. 3 s.h.

Course Readings

Group	Title	Author	ISBN
Required	No required textbook.	N/A	N/A
Optional	Storytelling with Data: A Data Visualization Guide for Business Professionals	Cole Nussbaumer Knaflic	978-1119002253
Optional	Hands-On Data Visualization: Interactive Storytelling From Spreadsheets to Code	Jack Dougherty and Ilya Ilyankou	978-1492086000
Optional	Fundamentals of Data Visualization: A Primer on Making Informative and Compelling Figures	Claus O. Wilke	978-1492031086

Required Course Materials

This course has no required textbook purchase. Required course materials will be provided through Blackboard and may include instructor-created slides, examples, handouts, tutorial videos, selected online resources, datasets, and Tableau-related guides.

Software Reference: Tableau

The course extensively uses Tableau for practical exercises. While no specific Tableau textbook is required, students may find it helpful to explore Tableau-related publications or official documentation to support their learning.

Optional Recommended Readings

The optional books listed above are recommended readings that students may consult to strengthen their understanding of data visualization principles and practices.

The course readings are subject to change in the event of extenuating circumstances, research developments, current events, and/or to ensure better learning.

Additional Course Materials

Course Learning Outcomes/Objectives/Goals

How to Succeed in This Course

Attendance Expectations

Late Work Submission Policy

Additional Course Expectations

Artificial Intelligence Policy Statement

Assignments/Assessments

Grading and Grading Scale

University Policies

Schedule of Topics and Assignments

Week of	Reading(s)	Proposed Topic	Due/To Prepare for Class
5/11	Assigned web-based Tableau official resources, Tableau training videos, and instructor lecture slides, videos, and scripts	Visualizing Data (Part 1)	Due Thursday: Course Overview Quiz; Quiz Bank Discussion Initial Post; Tableau Practice, .twbx file Due Sunday: Weekly Quiz; Quiz Bank Discussion Reply Post; Tableau Application, .twbx file + answer
5/18	Assigned web-based Tableau official resources, Tableau training videos, and instructor lecture slides, videos, and scripts	Visualizing Data (Part 2)	Due Thursday: Quiz Bank Discussion Initial Post; Tableau Practice, .twbx file Due Sunday: Weekly Quiz; Quiz Bank Discussion Reply Post; Tableau Application, .twbx file + answer
5/25	Assigned web-based Tableau official resources, Tableau training videos, and instructor lecture slides, videos, and scripts	Understanding Tableau Concepts and Organizing Data	Due Thursday: Quiz Bank Discussion Initial Post; Tableau Practice, .twbx file Due Sunday: Weekly Quiz; Quiz Bank Discussion Reply Post; Tableau Application, .twbx file + answer
6/1	Assigned web-based Tableau official resources, Tableau training videos, and instructor lecture slides, videos, and scripts	Creating and Using Calculated Fields	Due Thursday: Quiz Bank Discussion Initial Post; Tableau Practice, .twbx file Due Sunday: Weekly Quiz; Quiz Bank Discussion Reply Post; Tableau Application, .twbx file + answer
6/8	Assigned web-based Tableau official resources, Tableau training videos, and instructor lecture slides, videos, and scripts	Sharing Insights	Due Thursday: Quiz Bank Discussion Initial Post; Tableau Practice, .twbx file Due Sunday: Weekly Quiz; Quiz Bank Discussion Reply Post; Tableau Application, .twbx file + answer
6/15	Assigned web-based Tableau official resources, Tableau training videos, and instructor lecture slides, videos, and scripts	Connecting to and Preparing Data	Due Thursday: Quiz Bank Discussion Initial Post; Tableau Practice, .twbx file Due Sunday: Weekly Quiz; Quiz Bank Discussion Reply Post; Tableau Application, .twbx file + answer
6/22	Assigned web-based Tableau official resources and LinkedIn Learning videos	Achieving Certification	Due Thursday: LinkedIn Learning Certificate of Completion Due Sunday: Tableau Desktop Foundation Certification Proof

The course schedule, policies, procedures, and assignments in this course are subject to change in the event of extenuating circumstances, by mutual agreement, and/or to ensure better learning.

BUS 3710 01: Data Visualization w/ Tableau