Marketing Advertising Track allows students to understand the practice of producing information to promote the sale of products or services. Professionals in advertising create and communicate advertising strategies, develop advertising campaigns, and promote and sell products, services and brands.
Marketing Advertising Track majors at Youngstown State University take courses in basic public relations, marketing communication, creative strategies in IMC, Adobe Creative Cloud, consumer behavior, and marketing research.
CAREER OPPORTUNITIES
Marketing Advertising Track professionals are involved in creating campaigns to convince consumers to purchase or use certain products. Campaigns are launched through a variety of menus including television, billboards, and social media. The advertisements are created to enhance the public’s perception and to get people excited about a product.
All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.
STUDENT EXPERIENCES
Marketing Advertising Track majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.
Learning Outcomes
- Students will demonstrate knowledge and understanding of marketing communication theories and concepts.
- Students will demonstrate effective marketing communication skills.
- Students will develop skills to recognize, analyze and solve marketing communication problems through critical thinking.
- Students will be able to apply learned knowledge and skills to develop a comprehensive integrated marketing communication campaign.
| COURSE | TITLE | S.H. |
|---|---|---|
| FIRST YEAR REQUIREMENT -STUDENT SUCCESS SEMINAR | ||
| YSU 1500 | Success Seminar | 1-2 |
| or SS 1500 | Strong Start Success Seminar | |
| or HONR 1500 | Intro to Honors | |
| GENERAL EDUCATION | ||
| ENGL 1550 | Writing 1 | 3-4 |
| or ENGL 1549 | Writing 1 with Support | |
| ENGL 1551 | Writing 2 | 3 |
| CMST 1545 | Communication Foundations | 3 |
| Mathematics requirement Met through MATH 1552 (see Business Tool) | ||
| Arts & Humanities (6 sh) 3 SH met through PHIL 2628 Business Ethics required for major | ||
| PHIL 2628 | Business Ethics | 3 |
| Arts and Humanities Elective | 3 | |
| Natural Science One science course must include a lab | 7 | |
| Social Sciences (6 SH) Met through ECON 2610 and ECON 2630 (see Business Tool) | ||
| Social & Personal Awareness | 6 | |
| BUSINESS TOOL COURSES | ||
| Business Tool courses must be completed with the grade of a "C" or higher and CANNOT be taken credit/no credit. | ||
| BUS 1500 | Exploring Business | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ACCT 2602 | Financial Accounting | 3 |
| ACCT 2603 | Managerial Accounting | 3 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| ENGL 3742 | Business Writing | 3 |
| BUSINESS CORE REQUIREMENTS | ||
| To enroll in upper level business courses students must have successfully completed ENGL 1549 or 1550, ENGL 1551, PHIL 2628, CMST 1545, all business tool courses AND have a minimum 2.5 overall GPA. | ||
| Upper level business courses must be completed with the grade of a "C" or higher and cannot be take credit/no credit. | ||
| BUS 3715 | Principles of International Business | 3 |
| BUS 3700 | Business Analytics | 3 |
| FIN 3720 | Business Finance | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MGT 3789 | Operations Management | 3 |
| MGT 4850 | Strategic Management and Leadership | 3 |
| MARKETING ADVERTISING TRACK MAJOR REQUIREMENTS | ||
| ADV 3710 | Basic Public Relations | 3 |
| ADV 3711 | Marketing Communications | 3 |
| ADV 3712 | Creative Strategies in IMC | 3 |
| ADV 3720 | Introduction to Adobe Creative Cloud | 3 |
| MKTG 3726 | Consumer Behavior | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| MKTG 4825 | Marketing Management | 3 |
| BUSINESS UPPER LEVEL COURSES | 9 | |
| Select 9 SH of ACCT, ADV, BUS, ECON, ENT, FIN, MGT, MKTG 3000-4000 level courses | ||
| FREE ELECTIVES (5 SH) | 5 | |
| Total Semester Hours | 120-122 | |
| Year 1 | ||
|---|---|---|
| Fall | S.H. | |
| YSU 1500 | Success Seminar or Strong Start Success Seminar or Intro to Honors | 1-2 |
| ENGL 1550 or ENGL 1549 | Writing 1 or Writing 1 with Support | 3-4 |
| BUS 1500 | Exploring Business | 3 |
| MATH 1552 | Applied Mathematics for Management | 4 |
| CMST 1545 | Communication Foundations | 3 |
| Semester Hours | 14-16 | |
| Spring | ||
| ENGL 1551 | Writing 2 | 3 |
| PHIL 2628 | Business Ethics | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| GE: SPA | 3 | |
| Semester Hours | 15 | |
| Year 2 | ||
| Fall | ||
| ACCT 2602 | Financial Accounting | 3 |
| ENGL 3742 | Business Writing | 3 |
| MGT 2604 | Legal Environment of Business 1 | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| GE: Lab Science | 4 | |
| Semester Hours | 16 | |
| Spring | ||
| ACCT 2603 | Managerial Accounting | 3 |
| ECON 3788 | Statistics for Business and Economics 1 | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| ADV 3710 | Basic Public Relations | 3 |
| GE: Social & Personal Awareness | 3 | |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 16 | |
| Year 3 | ||
| Fall | ||
| MGT 3725 | Fundamentals of Management | 3 |
| ADV 3711 | Marketing Communications | 3 |
| BUS 3700 | Business Analytics | 3 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| GE: Natural Science | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| FIN 3720 | Business Finance | 3 |
| ADV 3712 | Creative Strategies in IMC | 3 |
| MKTG 3726 | Consumer Behavior | 3 |
| Upper Level Business Course Internship Recommended | 3 | |
| Free Electives | 2 | |
| Semester Hours | 14 | |
| Year 4 | ||
| Fall | ||
| MGT 3789 | Operations Management | 3 |
| BUS 3715 | Principles of International Business | 3 |
| MGT 3761 | Management Information Systems | 3 |
| ADV 3720 | Introduction to Adobe Creative Cloud | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| Semester Hours | 15 | |
| Spring | ||
| MGT 4850 | Strategic Management and Leadership | 3 |
| MKTG 4825 | Marketing Management | 3 |
| Upper Level Business Course | 3 | |
| Upper Level Business Course | 3 | |
| Free Elective | 3 | |
| Semester Hours | 15 | |
| Total Semester Hours | 120-122 | |
ENGL 1550, ENGL 1551, Business Tool and upper level business courses (ACCT, ADV, BUS, ENT, FIN, MGT, MKTG) must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
To enroll in upper level Business courses students must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545 and business Tool courses AND have a minimum 2.5 overall GPA.