Overview

Social media management requires a unique set of skills that take students far beyond traditional communication and media production proficiency. However, our social media track does more than just prepare graduates to competently use leading social media platforms like Facebook, Twitter, and Instagram. Beyond learning the general functionality of social media, students learn to employ ethical standards for communicating with social media while applying their own moral standards. Students on this track explore the dangers of social media, and the importance of setting social media policies for the workplace.

With the appropriate support courses and possible minor options, the social media track prepares students for communicating and marketing with social media, including effective use of interactive designs. Students can learn to examine the social press and how to share client and personal expertise and experiences with the online world, how to use social tools for collaborative work, and how to distinguish the characteristics and methods, advantages and pitfalls, of virtual communities, social photos and videos, collective intelligence, crowd-sourcing, social production, and wiki collaboration.

Possible Careers

  • Communications Director
  • Consumer Media Experience
  • Content Marketing Manager
  • Digital and Social Media Strategist
  • Digital and Social Analytics
  • Internet Marketing Director
  • Multimedia and Content Producer
  • Online Community Manager
  • Public Relations Manager
  • Social Influencer Manager
  • Social Media Manager, Producer
  • Social Media Sales

Complementary Minors

  • Advertising and Public Relations
  • Business
  • Computer Databases
  • Computer Networking
  • Computer Science
  • Creative Writing
  • Digital Media
  • Electronic Commerce Tech
  • Entrepreneurship
  • Graphic Design
  • Interactive Design
  • Journalism
  • Management
  • Marketing
  • Multimedia and Web Design
  • Multimedia and Specialty Reporting
  • Nonprofit Leadership
  • Photography
  • Professional Writing and Editing
  • Telecommunication Studies
  • Web Communications

Students majoring in communication studies must successfully complete all core courses and one of the specified tracks for a total of 39 semester hours in CMST. Students must complete 18 credits of 3000- and 4000-level courses in the CMST major. Students must also complete all requirements for a Bachelor of Arts degree, including the completion of an approved academic minor.

COURSE TITLE S.H.
FIRST YEAR REQUIREMENT -STUDENT SUCCESS
YSU 1500Success Seminar1-2
or SS 1500 Strong Start Success Seminar
or HONR 1500 Intro to Honors
General Education Requirements
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
CMST 1545Communication Foundations3
Mathematics Requirement (e.g., MATH 2623, STAT 2625)3
Arts and Humanities (6 s.h.)6
Natural Sciences (2 courses, 1 with lab) (6-7 s.h.)7
Social Science (6 s.h.)6
Social and Personal Awareness (6 s.h.)6
Foreign Language Requirement
Foreign Language 15504
Foreign Language 26004
Major Requirements
CMST 2600Communication Theory3
CMST 2630Social Media Literacy3
CMST 2655Communication in Groups and Organizations3
CMST 2656Interpersonal Communication3
CMST 3700Designing Communication Research3
CMST 4899Senior Project3
Social Media Track
JOUR 2624Imaging and Design of Media3
CMST 3717Intro to Media Relations Campaigns3
CMST 3740Social Media Communication3
CMST 3757Media Relations Writing3
CMST 4850Social Media Campaigns3
CMST 4851New Communication Media3
CMST 5860Persuasion and New Media3
Minor Requirements (note that some minors require more than 18 credits)18
Electives (note that students must complete 39 hours of upper division courses; 37xx and above)17
Total Semester Hours120-122
Plan of Study Grid
Year 1
FallS.H.
YSU 1500
Success Seminar
or Strong Start Success Seminar
or Intro to Honors
1-2
CMST 1545 Communication Foundations 3
ENGL 1550
Writing 1
or Writing 1 with Support
3-4
MATH 2623 Quantitative Reasoning 3
NS XXXX Natural Science GER + lab 4
 Semester Hours14-16
Spring
CMST 2600 Communication Theory 3
CMST 2630 Social Media Literacy 3
CMST 2656 Interpersonal Communication 3
ENGL 1551 Writing 2 3
GER Social & Personal Awareness 3
 Semester Hours15
Year 2
Fall
CMST 2655 Communication in Groups and Organizations 3
Minor Course 3
GER Social & Personal Awareness 3
GER Natural Science 3
FNLG 1550 Elementary Foreign Language 4
 Semester Hours16
Spring
JOUR 2624 Imaging and Design of Media 3
Minor Course 3
GER Arts & Humanities 3
GER Social Sciences 3
FNLG 2600 Intermediate Foreign Language 4
 Semester Hours16
Year 3
Fall
CMST 3700 Designing Communication Research 3
CMST 3717 Intro to Media Relations Campaigns 3
CMST 3740 Social Media Communication 3
Minor Course 3
GER Arts & Humanities 3
 Semester Hours15
Spring
CMST 3757 Media Relations Writing 3
CMST 4850 Social Media Campaigns 3
GER Social Science 3
Upper-division Minor Course 3
Upper Division General Elective 3
 Semester Hours15
Year 4
Fall
CMST 4851 New Communication Media 3
Upper-division Minor course 3
General Elective 5
Upper-division General Elective 3
 Semester Hours14
Spring
CMST 4899 Senior Project 3
CMST 5860 Persuasion and New Media 3
General Elective 3
Upper-division Minor course 3
General Elective 3
 Semester Hours15
 Total Semester Hours120-122

LEARNING OUTCOMES

Regardless of track, students graduating with a B.A. degree in communication studies will:

  1. Students graduating with a B.A. degree in Communication Studies will interpret, evaluate, and apply communication scholarship. 
  2. Students graduating with a B.A. degree in Communication Studies will perform verbal and nonverbal behaviors that illustrate self-efficacy. 
  3. Students graduating with a B.A. degree in Communication Studies will demonstrate communication expertise in their career development. 
  4. Students graduating with a B.A. degree in Communication Studies will identify communication theories, perspectives, principles, and concepts.

Students completing their degree in communication studies are uniquely qualified to enter the job market and compete effectively throughout their careers for advancement and promotion.

Through course offerings and applied learning experiences, the communication studies program combines a rich liberal arts emphasis with a much needed specialized professional and career focus for undergraduate students.