Bachelor of Arts in Multimedia Communication

Overview

The multimedia communication program prepares students to produce and deliver content that passes through some medium such as television, radio, or the Internet. For example, on this track, students may study how content created for the Internet and social media (e.g., YouTube) impacts traditional forms of broadcast media such as radio and television. Students learn about early stages of the field as well as contemporary combinations of telecasting through various media outlets. The multimedia communication program provides students with an in-depth knowledge and intellectual challenges in electronic communication. Students receive practical orientation to the skills and techniques of broadcasting and video production. Further, students explore contemporary theories and problems central to mass media, as well as examine new communication media.

The multimedia communication curriculum is designed to aid the student in pursuit of careers not only in broadcasting, but also in recently expanding avenues of communication such as non-commercial broadcasting, corporate communication, industrial communication, cablecasting, social media and independent production. Internships are available are regionally based, national and international media organizations.

Possible Careers

• Audio producer, director, editor
• Camera operator
• Content producer
• Digital media producer, director, editor
• On-air host
• Media sales
• Media management
• Multimedia producer
• Radio DJ
• Social media manager
• Video blogger (vlogger)
• Video producer, director, editor

LEARNING OUTCOMES

The student learning outcomes for the B.A. degree program in telecommunication studies are as follows:

• The student will construct arguments using basic reasoning skills and avoiding fallacies;
• The student will compose messages using multi-media technology;
• The student will design written, oral, and visual messages to communicate ideas to a specific audience;
• The student will appraise the values, attitudes, and goals of a potential audience using demographic and psychographic variables;
• The student will describe the prevailing theories of electronic media and appraise the relative value of each.