Bachelor of Arts in Multimedia Communication


The multimedia communication program prepares students to produce and deliver content that passes through some medium such as television, radio, or the Internet. For example, on this track, students may study how content created for the Internet and social media (e.g., YouTube) impacts traditional forms of broadcast media such as radio and television. Students learn about early stages of the field as well as contemporary combinations of telecasting through various media outlets. The multimedia communication program provides students with an in-depth knowledge and intellectual challenges in electronic communication. Students receive practical orientation to the skills and techniques of broadcasting and video production. Further, students explore contemporary theories and problems central to mass media, as well as examine new communication media.

The multimedia communication curriculum is designed to aid the student in pursuit of careers not only in broadcasting, but also in recently expanding avenues of communication such as non-commercial broadcasting, corporate communication, industrial communication, cablecasting, social media and independent production. Internships are available are regionally based, national and international media organizations.

Possible Careers

  • Audio producer, director, editor
  • Camera operator
  • Content producer
  • Digital media producer, director, editor
  • On-air host
  • Media sales
  • Media management
  • Multimedia producer
  • Radio DJ
  • Social media manager
  • Video blogger (vlogger)
  • Video producer, director, editor
YSU 1500Success Seminar1-2
or SS 1500 Strong Start Success Seminar
or HONR 1500 Intro to Honors
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
CMST 1545Communication Foundations3
GE: Mathematics Course *Any approved GE: MATH Course, MATH 2623 recommended3
GE: Arts and Humanities (6 s.h.)6
GE:Natural Sciences (7 s.h.) One Science course must include a lab7
GE: Social Sciences
MCOM 1595Media Literacy and Culture *required for major3
GE: Social Science Course3
GE: Social and Personal Awareness
CMST 2610Intercultural Communication *Required for major3
GE: Social & Personal Awareness Course3
Foreign Language Requirement
FNLG 1550Elementary Foreign Language (or FNLG 1505)4
FNLG 2600Intermediate Foreign Language (or FNLG 1506)4
Required Support Courses
CMST 1500Exploring Communication3
CMST 3790Personal Brand Communication3
JOUR 2602Media Writing3
JOUR 4824Communication Law3
Major Requirements
MCOM 2624Communication Technology - Photo and Video3
MCOM 2625Communication Technologies: Aesthetics and Design3
MCOM 2683Foundations of Multicamera Production3
MCOM 2685Producing3
MCOM 3726American Media: History, Principles and Practices3
MCOM 3780Presentational Literacy3
MCOM 3782Advanced Multicamera Production3
MCOM 4850Applied Production3
Senior Capstone
MCOM 4899Senior Project3
Seminar Requirement
MCOM 4897Seminar in Telecommunication3
or JOUR 4825 Selected Topics in Journalism
Option (Students must select either Option A or Option B)15
Option A: Production
Audio Production
Video Production Direction
Writing and Producing Television News
Option B: Media Management
Electronic Media Content Strategies
Electronic Media Promotion and Sales
FREE ELECTIVES *Hours will vary based upon what is needed for 120 SH17
Total Semester Hours120-122
Plan of Study Grid
Year 1
YSU 1500
Success Seminar
or Strong Start Success Seminar
or Intro to Honors
Free Elective 2
CMST 1500 Exploring Communication 3
ENGL 1550
Writing 1
or Writing 1 with Support
MCOM 2624
Communication Technology - Photo and Video
or Communication Technologies: Aesthetics and Design
JOUR 2602 Media Writing 3
 Semester Hours15-17
MCOM 1595 Media Literacy and Culture 3
MCOM 2625
Communication Technologies: Aesthetics and Design
or Communication Technology - Photo and Video
MCOM 2685 Producing 3
ENGL 1551 Writing 2 3
Math Requirement Any GE: Approved Math, MATH 2623 recommended 3
 Semester Hours15
Year 2
MCOM 2683 Foundations of Multicamera Production 3
MCOM 3780 Presentational Literacy 3
CMST 1545 Communication Foundations 3
GE: Lab Science 4
FNLG 1550 Elementary Foreign Language 4
 Semester Hours17
MCOM 3782 Advanced Multicamera Production 3
CMST 2610 Intercultural Communication 3
Option Course 3
FNLG 2600 Intermediate Foreign Language 4
GE: Arts & Humanities 3
 Semester Hours16
Year 3
MCOM 3726 American Media: History, Principles and Practices 3
CMST 3790 Personal Brand Communication 3
GE: Social Science 3
GE: Arts & Humanities 3
 Semester Hours12
JOUR 4824 Communication Law 3
Option Course 3
Option Course 3
GE: Natural Science 3
Free Elective 3
 Semester Hours15
Year 4
MCOM 4850 Applied Production 3
MCOM 4897
Seminar in Telecommunication
or Selected Topics in Journalism
Option Course 3
Free Elective 3
Free Elective 3
 Semester Hours15
MCOM 4899 Senior Project 3
Option Course 3
GE: Social & Personal Awareness 3
Free Elective 3
Free Elective 3
 Semester Hours15
 Total Semester Hours120-122


The student learning outcomes for the B.A. degree program in telecommunication studies are as follows:

  • The student will construct arguments using basic reasoning skills and avoiding fallacies;
  • The student will compose messages using multi-media technology;
  • The student will design written, oral, and visual messages to communicate ideas to a specific audience;
  • The student will appraise the values, attitudes, and goals of a potential audience using demographic and psychographic variables;
  • The student will describe the prevailing theories of electronic media and appraise the relative value of each.