Bachelor of Science in Business Administration in Marketing

The Marketing major focuses on the strategic planning and assessment of marketing as well as management of marketing, sales, advertising, and public relations personnel in a business or other organization.

Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. 

CAREER OPPORTUNITIES 

Marketing can be defined as being the intermediary function between product development and sales. There are many avenues in the field of marketing including advertising, public relations, media planning, sales strategy and more. Marketing professionals create, manage and enhance good, services and brands. The Marketing major at YSU prepares students for leadership positions in the field.

All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.   

STUDENT EXPERIENCES 

Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various WCBA student organizations.

COURSE TITLE S.H.
FIRST YEAR REQUIREMENT - STUDENT SUCCESS SEMINAR
YSU 1500Success Seminar1-2
or SS 1500 Strong Start Success Seminar
or HONR 1500 Intro to Honors
GENERAL EDUCATION
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
CMST 1545Communication Foundations3
MATH *Grade of a "C" or higher required
MATH 2623Quantitative Reasoning3-6
or MATH 2623C Quantitative Reasoning with Co-Requisite Support
or MATH 1510 College Algebra
or MATH 1510C College Algebra with Co-requisite Support
or MATH 1552 Applied Mathematics for Management
or MATH 1571 Calculus 1
Arts & Humanities (Select 2 Courses 6 s.h.)6
Social Science (6 s.h.)
ECON 2610Principles 1: Microeconomics *Grade of a "C" or higher required3
ECON 2630Principles 2: Macroeconomics *Grade of a "C" or higher required3
Natural Science (Select 2 Courses 7 s.h.) One science course must include a lab7
Social and Personal Awareness (select 2 courses 6 s.h.)6
BUSINESS TOOL COURSES
Business Tool courses MUST be completed with a grade of a "C" or higher and CANNOT be taken Credit/No Credit.
ACCT 2602Financial Accounting3
ACCT 2603Managerial Accounting3
BUS 1500Foundations of Business3
BUS 2600Business Applications of Microsoft Excel3
BUS 2610Collaborating, Writing, & Presenting in Business3
BUS 3700Business Analytics3
MGT 2604Legal and Social Responsibilities of Business3
BUSINESS CORE COURSES
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3715Principles of International Business3
FIN 3720Business Finance3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
SENIOR CAPSTONE
MGT 4850Strategic Management3
MARKETING MAJOR REQUIREMENTS
MKTG 3720Business to Business Marketing3
or MKTG 3750 Product and Brand Management
MKTG 3726Consumer Behavior3
MKTG 4811Digital Marketing3
MKTG 4815Marketing Research and Analytics3
MKTG 4825Marketing Management3
UPPER-LEVEL MARKETING/ADVERTISING COURSES (6 SH)6
Select 6 SH MKTG or ADV 3000-4000 level courses
UPPER-LEVEL BUSINESS COURSES12
Select 12 SH of ADV, ACCT, ADV, BUS, ECON, ENT, MGT, MKTG 3000-5000 level courses
FREE ELECTIVES *Hours will vary based upon what is needed to reach 120 SH6
Total Semester Hours120-125

The prerequisite for all upper-level business courses includes a minimum 2.5 overall GPA.

Plan of Study Grid
Year 1
FallS.H.
YSU 1500
Success Seminar
or Intro to Honors
or Strong Start Success Seminar
1-2
BUS 1500 Foundations of Business 3
CMST 1545 Communication Foundations 3
ENGL 1550
Writing 1
or Writing 1 with Support
3-4
MATH 2623
Quantitative Reasoning
or Quantitative Reasoning with Co-Requisite Support
or College Algebra
or College Algebra with Co-requisite Support
or Applied Mathematics for Management
or Calculus 1
3-6
 Semester Hours13-18
Spring
BUS 2610 Collaborating, Writing, & Presenting in Business 3
ENGL 1551 Writing 2 3
GE: Social and Personal Awareness 3
GE: Arts & Humanities 3
FREE ELECTIVE 3
 Semester Hours15
Year 2
Fall
ACCT 2602 Financial Accounting 3
BUS 2600 Business Applications of Microsoft Excel 3
ECON 2610 Principles 1: Microeconomics 3
MGT 2604 Legal and Social Responsibilities of Business 3
GE: Arts & Humanities 3
 Semester Hours15
Spring
ACCT 2603 Managerial Accounting 3
BUS 3700 Business Analytics 3
ECON 2630 Principles 2: Macroeconomics 3
MKTG 3702 Business Professionalism 1
GE: Natural Science 3
 Semester Hours13
Year 3
Fall
BUS 3715 Principles of International Business 3
MGT 3725 Fundamentals of Management 3
MKTG 3703 Marketing Concepts and Practice 3
MKTG 3726 Consumer Behavior 3
GE: NS with Lab 4
 Semester Hours16
Spring
FIN 3720 Business Finance 3
MGT 3761 Management Information Systems 3
MKTG 3750
Product and Brand Management
or Business to Business Marketing
3
MKTG 4811 Digital Marketing 3
Upper-Level Business Course 3
 Semester Hours15
Year 4
Fall
MGT 3789 Operations Management 3
MKTG 4815 Marketing Research and Analytics 3
Upper-Level Business Course 3
Upper-Level Marketing/Advertising Course 3
Free Elective 3
 Semester Hours15
Spring
MGT 4850 Strategic Management 3
MKTG 4825 Marketing Management 3
Upper-Level Marketing/Advertising Course 3
Upper-Level Business Course 3
Upper-Level Busines Course 3
 Semester Hours15
 Total Semester Hours117-122

The prerequisite for all upper-level business classes includes a minimum 2.5 overall GPA

Learning Outcomes

  1. Students will demonstrate knowledge and understanding of the marketing mix.
  2. Students will demonstrate effective business communication skills.
  3. Students will be able to recognize, analyze, and solve marketing problems.