The Marketing Management track of the Marketing major focuses on the strategic planning and assessment of marketing as well as management of marketing, sales, advertising, and public relations personnel in a business or other organization.

Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.

career opportunities

Marketing can be defined as being the intermediary function between product development and sales. There are many avenues in the field of marketing including advertising, public relations, media planning, sales strategy and more. Marketing professionals create, manage and enhance good, services and brands. The Marketing Management major at YSU prepares students for leadership positions in the field.

All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.   

student experiences

Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.

COURSE TITLE S.H.
FIRST YEAR REQUIREMENT -STUDENT SUCCESS SEMINAR
YSU 1500Success Seminar1-2
or SS 1500 Strong Start Success Seminar
or HONR 1500 Intro to Honors
GENERAL EDUCATION
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
CMST 1545Communication Foundations3
Mathematics requirement Met through MATH 1552 (see Business Tool)
Arts & Humanities (6 SH) 3 SH met through PHIL 2628 required course
PHIL 2628Business Ethics3
Arts & Humainites Elective3
Social Science (6 SH) Met through ECON 2610 and ECON 2630 (see Business Tool)
GE: Natural Science One science course must include a lab7
GE: Social and Personal Awareness6
BUSINESS TOOL COURSES
Business Tool courses MUST be completed with a grade of a "C" or higher and CANNOT be taken Credit/No Credit.
BUS 1500Exploring Business3
BUS 2600Business Applications of Microsoft Excel3
MATH 1552Applied Mathematics for Management4
ECON 2610Principles 1: Microeconomics3
ECON 2630Principles 2: Macroeconomics3
MGT 2604Legal Environment of Business 13
ACCT 2602Financial Accounting3
ACCT 2603Managerial Accounting3
ECON 3788Statistics for Business and Economics 13
ENGL 3742Business Writing3
BUSINESS CORE COURSES
To enroll in upper level business courses students must have successfully completed ENGL 1549 or 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool course AND have a minimum 2.5 overall GPA.
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3715Principles of International Business3
BUS 3700Business Analytics3
FIN 3720Business Finance3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MGT 4850Strategic Management and Leadership3
MARKETING MAJOR REQUIREMENTS
MKTG 3720Business to Business Marketing3
or MKTG 3750 Product and Brand Management
MKTG 3726Consumer Behavior3
MKTG 4815Marketing Research and Analytics3
MKTG 4825Marketing Management3
MARKETING UPPER LEVEL COURSES9
Select 9 SH of upper level MKTG or ADV courses
BUSINESS UPPER LEVEL COURSES9
Select 9 SH of upper level business courses (ADV, ACCT, ADV, BUS, ENT, MGT, MKTG)
NON-BUSINESS ELECTIVES5
Total Semester Hours120-122

120 Hours for Degree

Plan of Study Grid
Year 1
FallS.H.
YSU 1500
Success Seminar
or Strong Start Success Seminar
or Intro to Honors
1-2
ENGL 1550
Writing 1
or Writing 1 with Support
3-4
BUS 1500 Exploring Business 3
MATH 1552 Applied Mathematics for Management 4
CMST 1545 Communication Foundations 3
 Semester Hours14-16
Spring
ENGL 1551 Writing 2 3
PHIL 2628 Business Ethics 3
ECON 2610 Principles 1: Microeconomics 3
BUS 2600 Business Applications of Microsoft Excel 3
GE: Social and Personal Awareness 3
 Semester Hours15
Year 2
Fall
ACCT 2602 Financial Accounting 3
MGT 2604 Legal Environment of Business 1 3
ENGL 3742 Business Writing 3
ECON 2630 Principles 2: Macroeconomics 3
GE: Lab Science 4
 Semester Hours16
Spring
ACCT 2603 Managerial Accounting 3
MKTG 3702 Business Professionalism 1
ECON 3788 Statistics for Business and Economics 1 3
GE: Natural Science 3
GE: Social & Personal Awareness 3
GE: Arts & Humanities 3
 Semester Hours16
Year 3
Fall
BUS 3715 Principles of International Business 3
MGT 3725 Fundamentals of Management 3
BUS 3700 Business Analytics 3
MKTG 3703 Marketing Concepts and Practice 3
MKTG 3726 Consumer Behavior 3
 Semester Hours15
Spring
FIN 3720 Business Finance 3
MGT 3761 Management Information Systems 3
MKTG 3750
Product and Brand Management
or Business to Business Marketing
3
Upper Level Marketing Course Internship Recommended 3
Upper Level Business Course 3
 Semester Hours15
Year 4
Fall
MGT 3789 Operations Management 3
MKTG 4815 Marketing Research and Analytics 3
Upper Level Business Course 3
Upper Level Marketing/Advertising Course 3
Non-Business Elective 2
 Semester Hours14
Spring
MGT 4850 Strategic Management and Leadership 3
MKTG 4825 Marketing Management 3
Upper Level Marketing/Advertising Course 3
Upper Level Business Course 3
Non-Business Elective 3
 Semester Hours15
 Total Semester Hours120-122

ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.

To enroll in upper level business courses students must have successfully completed ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.

Learning Outcomes

  1. Students will demonstrate knowledge and understanding of the marketing mix.
  2. Students will demonstrate effective business communication skills.
  3. Students will be able to recognize, analyze, and solve marketing problems.