Bachelor of Science in Business Administration in Marketing Professional Selling Track

Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.

The Professional Selling Track in Marketing prepares students for careers in professional, business-to-business selling. Careers in sales are some of the highest paid and most rewarding for new business graduates.

CAREER OPPORTUNITIES

Professional selling directs the sales of goods, products, and/or services for a company or organization. Sales jobs can be found in virtually every industry including wholesale and retail trade, manufacturing, and services industries. Employment of Sales Managers is expected to grow significantly within the next 10 years as new organizations develop and existing organizations expand.

All business majors are strongly encouraged to complete at least one internship. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.   

STUDENT EXPERIENCES

Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.

COURSE TITLE S.H.
FIRST YEAR REQUIREMENT - STUDENT SUCCESS SEMINAR
YSU 1500Success Seminar1-2
or YSU 1500S Youngstown State University Success Seminar
or HONR 1500 Intro to Honors
GENERAL EDUCATION
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
Math *Grade of a "C" or higher required
MATH 2623Quantitative Reasoning3-6
or MATH 2623C Quantitative Reasoning with Co-Requisite Support
or MATH 1510 College Algebra
or MATH 1510C College Algebra with Co-requisite Support
or MATH 1552 Applied Business Calculus
or MATH 1571 Calculus 1
Arts and Humanities (6 s.h.)6
Natural Sciences (2 courses, 1 with lab) (7 s.h.)7
Social Science (Select 2 courses 6 s.h.)
ECON 2610Principles 1: Microeconomics *Grade of a "C" or higher required3
ECON 2630Principles 2: Macroeconomics *Grade of a "C" or higher required3
General Education Electives (9 s.h.)
ECON 1505Personal Financial Literacy Recommended3
MGT 2604Legal and Social Responsibilities of Business recommended3
General Education Elective3
BUSINESS TOOL COURSES
Business Tool courses must be completed with the grade of a "C" or higher and cannot be taken Credit/no Credit.
ACCT 2602Financial Accounting3
ACCT 2603Managerial Accounting3
BUS 1500Foundations of Business3
BUS 2600Business Applications of Microsoft Excel3
BUS 2610Collaborating, Writing, & Presenting in Business3
BUSINESS CORE COURSES
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3700Business Analytics3
BUS 3710Data Visualization with Tableau3
BUS 3715Principles of International Business3
FIN 3720Business Finance3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
SENIOR CAPSTONE
MGT 4850Strategic Management3
MARKETING PROFESSIONAL SELLING TRACK REQUIRED COURSES
MKTG 3726Consumer Behavior3
MKTG 3740Professional Selling3
MKTG 3742Organizational Purchasing *Fall only class3
MKTG 3745Sales and Account Management3
MKTG 3747Negotiations Concepts and Strategies *spring only3
MKTG 4815Marketing Research and Analytics3
MKTG 4825Marketing Management3
UPPER-LEVEL BUSINESS COURSES12
Select 12 SH ACCT, ADV, BUS, ECON, ENT, FIN, MKTG, MGT 3000-5000 level courses.
FREE ELECTIVES *hours will vary based upon what is needed to reach 120 SH6
Total Semester Hours120-125
Plan of Study Grid
Year 1
FallS.H.
YSU 1500
Success Seminar
or Youngstown State University Success Seminar
or Intro to Honors
1-2
BUS 1500 Foundations of Business 3
ENGL 1550
Writing 1
or Writing 1 with Support
3-4
MATH 2623
Quantitative Reasoning
or Quantitative Reasoning with Co-Requisite Support
or College Algebra
or College Algebra with Co-requisite Support
or Applied Business Calculus
or Calculus 1
3-6
GE: Elective 3
 Semester Hours13-18
Spring
ENGL 1551 Writing 2 3
BUS 2610 Collaborating, Writing, & Presenting in Business 3
ECON 1505 Personal Financial Literacy GE Elective (Recommended) 3
ECON 2610 Principles 1: Microeconomics 3
GE: Arts & Humanities 3
 Semester Hours15
Year 2
Fall
ACCT 2602 Financial Accounting 3
BUS 2600 Business Applications of Microsoft Excel 3
MGT 2604 Legal and Social Responsibilities of Business GE Elective (Recommended) 3
ECON 2630 Principles 2: Macroeconomics 3
GE: Arts & Humanities 3
 Semester Hours15
Spring
ACCT 2603 Managerial Accounting 3
BUS 3700 Business Analytics 3
MKTG 3702 Business Professionalism 1
MKTG 3703 Marketing Concepts and Practice 3
GE: Natural Science 3
Free Elective 3
 Semester Hours16
Year 3
Fall
BUS 3710 Data Visualization with Tableau 3
BUS 3715 Principles of International Business 3
MGT 3725 Fundamentals of Management 3
MKTG 3740 Professional Selling 3
GE: Lab Science 4
 Semester Hours16
Spring
FIN 3720 Business Finance 3
MGT 3761 Management Information Systems 3
MKTG 3726 Consumer Behavior 3
MKTG 3745 Sales and Account Management 3
Upper-Level Business Course Internship Recommended 3
 Semester Hours15
Year 4
Fall
MGT 3789 Operations Management 3
MKTG 4825 Marketing Management 3
MKTG 3742 Organizational Purchasing 3
MKTG 4815 Marketing Research and Analytics 3
Upper-Level Business Course 3
 Semester Hours15
Spring
MKTG 3747 Negotiations Concepts and Strategies 3
MGT 4850 Strategic Management 3
Upper-Level Business Course 3
Upper-Level Business Course 3
Free Elective 3
 Semester Hours15
 Total Semester Hours120-125

The prerequisite for all upper-level business courses includes a  minimum 2.5 overall GPA.

Learning Outcomes

  1. Students will demonstrate knowledge and understanding of the marketing mix.
  2. Students will demonstrate effective business communication skills.
  3. Students will be able to recognize, analyze, and solve marketing problems.