Marketing revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products. The Marketing major offers two tracks for students to specialize in based upon their career goals.

The sales track in Marketing prepares students for a career in professional, business-to-business selling. Careers in sales are some of the highest paid and most rewarding for new business graduates.

career opportunities

Marketing Sales managers direct an organizations' sales of goods, products, and/or services. Sales jobs can be found in virtually every industry including wholesale and retail trade, manufacturing, and services industries. Employment of Sales Managers is expected to grow significantly within the next 10 years as new organizations develop and existing organizations expand.

All business majors are strongly encouraged to complete internships. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships that are approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.   

student experiences

Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various student various WCBA student organizations.

COURSE TITLE S.H.
FIRST YEAR REQUIREMENT -STUDENT SUCCESS SEMINAR
YSU 1500Success Seminar1-2
or SS 1500 Strong Start Success Seminar
or HONR 1500 Intro to Honors
GENERAL EDUCATION
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
ENGL 1551Writing 23
CMST 1545Communication Foundations3
Mathematics requirement Met through MATH 1552 (see Business Tool)
Arts and Humanities (6 s.h.)
PHIL 2628Business Ethics (required for major)3
Arts and Humanities elective3
Natural Sciences (2 courses, 1 with lab) (7 s.h.)7
Social Science (6 s.h.) Met through ECON 2610 and ECON 2630 (see Business Tool)
Social and Personal Awareness (6 s.h.)6
BUSINESS TOOL COURSES
Business Tool courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 1500Exploring Business3
BUS 2600Business Applications of Microsoft Excel3
MATH 1552Applied Mathematics for Management4
ECON 2610Principles 1: Microeconomics3
ECON 2630Principles 2: Macroeconomics3
MGT 2604Legal Environment of Business 13
ACCT 2602Financial Accounting3
ACCT 2603Managerial Accounting3
ENGL 3742Business Writing3
ECON 3788Statistics for Business and Economics 13
BUSINESS CORE COURSES
Student must have successfully completed ENGL 1549 or 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses and have a minimum 2.5 cumulative GPA to enroll in upper level business courses.
Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
BUS 3715Principles of International Business3
BUS 3700Business Analytics3
FIN 3720Business Finance3
MKTG 3702Business Professionalism1
MKTG 3703Marketing Concepts and Practice3
MGT 3725Fundamentals of Management3
MGT 3761Management Information Systems3
MGT 3789Operations Management3
MGT 4850Strategic Management and Leadership3
MARKETING SALES MAJOR COURSES
MKTG 3726Consumer Behavior3
MKTG 3740Professional Selling3
MKTG 3742Organizational Purchasing3
MKTG 3745Sales and Account Management3
MKTG 3747Negotiations Concepts and Strategies3
MKTG 4815Marketing Research and Analytics3
MKTG 4825Marketing Management3
BUSINESS UPPER LEVEL COURSES9
Select 9 SH of upper level business courses (ACCT, ADV, BUS, ENT, FIN, MKTG, MGT). Students should consider at least one internship.
NON-BUSINESS COURSES5
Total Semester Hours120-122
Plan of Study Grid
Year 1
FallS.H.
YSU 1500
Success Seminar
or Strong Start Success Seminar
or Intro to Honors
1-2
ENGL 1550
Writing 1
or Writing 1 with Support
3-4
BUS 1500 Exploring Business 3
MATH 1552 Applied Mathematics for Management 4
CMST 1545 Communication Foundations 3
 Semester Hours14-16
Spring
ENGL 1551 Writing 2 3
PHIL 2628 Business Ethics 3
ECON 2610 Principles 1: Microeconomics 3
BUS 2600 Business Applications of Microsoft Excel 3
GE: Arts & Humanities 3
 Semester Hours15
Year 2
Fall
ACCT 2602 Financial Accounting 3
MGT 2604 Legal Environment of Business 1 3
ENGL 3742 Business Writing 3
ECON 2630 Principles 2: Macroeconomics 3
GE: Lab Science 4
 Semester Hours16
Spring
ACCT 2603 Managerial Accounting 3
MKTG 3702 Business Professionalism 1
MKTG 3703 Marketing Concepts and Practice 3
ECON 3788 Statistics for Business and Economics 1 3
GE: Natural Science 3
GE: SPA 3
 Semester Hours16
Year 3
Fall
BUS 3715 Principles of International Business 3
MGT 3725 Fundamentals of Management 3
BUS 3700 Business Analytics 3
MKTG 3740 Professional Selling 3
MKTG 3703 Marketing Concepts and Practice 3
 Semester Hours15
Spring
MKTG 3726 Consumer Behavior 3
MGT 3761 Management Information Systems 3
FIN 3720 Business Finance 3
MKTG 3745 Sales and Account Management 3
Business Upper Level Course Internship Recommended 3
 Semester Hours15
Year 4
Fall
MGT 3789 Operations Management 3
MKTG 4825 Marketing Management 3
MKTG 3742 Organizational Purchasing 3
MKTG 4815 Marketing Research and Analytics 3
GE: SPA 3
 Semester Hours15
Spring
MGT 4850 Strategic Management and Leadership 3
MKTG 3747 Negotiations Concepts and Strategies 3
Business Upper Level Course 3
Business Upper Level Course 3
Non-Business Course 2
 Semester Hours14
 Total Semester Hours120-122

ENGL 1550, ENGL 1551, Business Tool and upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.

To enroll in upper level business courses students must have successfully complete ENGL 1550, ENGL 1551, PHIL 2628, CMST 1545, all Business Tool courses AND have a minimum 2.5 overall GPA.

Learning Outcomes

  1. Students will demonstrate knowledge and understanding of the marketing mix.
  2. Students will demonstrate effective business communication skills.
  3. Students will be able to recognize, analyze, and solve marketing problems.